Global Social CRM Market, Technology Trends, Industry Forecast 2024

Social Customer Relationship Management Global Market Report 2024

Social Customer Relationship Management Market Outlook 2024-2033: Trends and Projections

Social Customer Relationship Management Market Expansion 2024-2033: Growth Drivers and Dynamics

Global Social Customer Relationship Management Market Analysis 2024: Size Forecast and Growth Prospects

Social Customer Relationship Management Market 2024-2033: Technological Advancements, Competitive Landscape and Strategies

Global Social Customer Relationship Management Market Overview 2024: Size, Growth Rate, and Segments

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The social customer relationship management global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.

Social Customer Relationship Management Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.

Market Size –
The social customer relationship management market size has grown exponentially in recent years. It will grow from $98.04 billion in 2023 to $150.17 billion in 2024 at a compound annual growth rate (CAGR) of 53.2%. The growth in the historic period can be attributed to emergence of social media platforms, increasing customer expectations, rise of influencer marketing.

The social customer relationship management market size is expected to see exponential growth in the next few years. It will grow to $836.40 billion in 2028 at a compound annual growth rate (CAGR) of 53.6%. The growth in the forecast period can be attributed to rise of conversational marketing, omnichannel integration, privacy and data security measures. Major trends in the forecast period include hyper-personalization, AI-driven social insights, mobile-centric solutions, integration with augmented reality (AR) and virtual reality (VR), social commerce integration.

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Scope Of Social Customer Relationship Management Market
The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.

2. Drivers: Examination of the key factors propelling market growth.

3. Trends: Identification of emerging trends and patterns shaping the market landscape.

4. Key Segments: Breakdown of the market into its primary segments and their respective performance.

5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.

6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Social Customer Relationship Management Market Overview

Market Drivers –
The rising adoption of social media is expected to propel the growth of the social customer relationship management market going forward. Social media refers to online platforms and websites that enable users to create, share, and exchange content and participate in social networking. The adoption arises because of its connectivity and communication, self-expression and creativity, mobile accessibility, rising entertainment, and business interactions. Social media leverages customer relationship management to help businesses connect better with customers, improve the brand image, and make customers happier and more loyal. For instance, in February 2022, according to reports published by Avacado Social, a UK-based social media firm, the total number of social media users in the UK increased by 424 million in 2021, an increase of 10% compared to 2021. Therefore, the rising adoption of social media is driving the growth of the social customer relationship management market.

Market Trends –
Major companies operating in the social work case management software market are focused on developing innovative products, such as Sprinklr Service, to boost their revenue in the market. Sprinklr Service is an AI-powered CCaaS (Customer Care as a Service) platform that revolutionizes customer service by unifying voice, digital, and social channels. For instance, in October 2021, Sprinklr, a US-based company that develops a SaaS customer experience management platform, launched the next generation of Sprinklr Service, adding powerful AI and automation to help companies unify case management and agent engagement in a single contact center software solution. This platform enables businesses to engage with customers seamlessly across 30+ channels, reducing contact center costs by up to 33%.

The social customer relationship management market covered in this report is segmented –

1) By Deployment Model: Cloud, On-Premises
2) By Functionality: Built-In Social CRM, Standalone Social CRM
3) By Organization Size: Small And Medium Sized Businesses (SMBs), Large Enterprises
4) By Application: Sales Automation, Marketing, Customer Service And Support, Other Applications
5) By End Users: Information Technology And Telecom, Healthcare, Banking, Financial Services And Insurance (BFSI), Retail And E-Commerce, Education, Government, Hospitality, Transportation And Logistics, Manufacturing, Other End Users

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Regional Insights –
North America was the largest region in the social customer relationship management market in 2023. The regions covered in the social customer relationship management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Key Companies –
Major companies operating in the social customer relationship management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc, Adobe Inc, SAS Institute, ReplyApp Inc., HubSpot Inc, Pegasystems Inc, Zendesk, Zoho Corporation, Verint Systems, RWS Holdings, monday.com, Freshworks Inc, Sprout Social Inc, Brandwatch, Jive Software Inc, Agora Media SAS, Bitrix Inc., Act-On Software Inc., VanillaSoft Inc., Insightly Inc., Clarabridge

Table of Contents
1. Executive Summary
2. Social Customer Relationship Management Market Report Structure
3. Social Customer Relationship Management Market Trends And Strategies
4. Social Customer Relationship Management Market – Macro Economic Scenario
5. Social Customer Relationship Management Market Size And Growth
…..
27. Social Customer Relationship Management Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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