The Social Media Management Global Market Report 2023, provides comprehensive information on the social media management market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.
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As per The Business Research Company’s Social Media Management Global Market Report 2023, the global social media management market size is expected to grow from $18.26 billion in 2022 to $22.75 billion in 2023 at a compound annual growth rate (CAGR) of 24.55%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global social media management market size is expected to reach $54.03 billion in 2027 at a CAGR of 24.1%
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Product innovation is a key trend gaining popularity in the social media management market. Companies operating in the social media management market are innovating their products to sustain their position in the market. For instance, in March 2023, Hookle, a Finland-based, AI-powered all-in-one social media management platform built for small businesses, launched a social media posting software powered by AI that uses OpenAI’s ChatGPT technology to allow company owners to post to social media effortlessly. It includes scheduling for social media posts on several platforms, AI-powered content production, and the capacity to publish to many channels at once, available for both iOS and Android platforms. With this launch, it is possible to create premium social media posts specifically catered to the user’s business needs by integrating the ChatGPT engine with Hookle’s patented social media monitoring technology.
The social media management market is segmented:
1) By Component: Solutions, Services
2) By Organization Size: Small and Medium Scale Enterprises, Large Enterprises
3) By Application: Competitive Intelligence, Sales And Marketing Management, Customer Experience Management, Risk Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail And E-commerce, Government And Public Sector, Healthcare And Life Sciences, Telecom And IT, Media And Entertainment, Manufacturing, Travel And Hospitality
North America was the largest region in the social media management market in 2022.
The table of contents in TBRC’s social media management market report includes:
1. Executive Summary
2. Social Media Management Market Characteristics
3. Social Media Management Market Trends And Strategies
4. Social Media Management Market – Macro Economic Scenario
5. Social Media Management Market Size And Growth
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26. Africa Social Media Management Market
27. Social Media Management Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Social Media Management Market
29. Social Media Management Market Future Outlook and Potential Analysis
30. Appendix
Top Major Players:
- Adobe Inc
- Clarabridge
- Digimind
- Falcon.io
- Google Inc
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