Categories: Food & BeveragesIndustry

Global Virgin Coconut Oil Market 2024: Outlook, Insights

The Coconut Oil Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Coconut Oil Global Market Report 2024, The coconut oil market size has grown strongly in recent years. It will grow from $4.61 billion in 2023 to $5.03 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to culinary usage, health and wellness, cosmetic and personal care applications, non-gmo and organic option, traditional and cultural practice.

The coconut oil market size is expected to see strong growth in the next few years. It will grow to $7.03 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to plant-based and vegan diets, functional food and beverage, clean beauty and natural cosmetic, sustainable sourcing and production, medical and therapeutic applications. Major trends in the forecast period include mct oil popularity, coconut-based dairy alternatives, hair and scalp treatments, aromatherapy and wellness oils, customizable coconut blends.

Increasing demand for personal care and cosmetic products is expected to propel the growth of the coconut oil market going forward. Personal care and cosmetic products refer to a wide range of consumer products that are applied to various external parts of the body, such as skin, hair, nails, lips, external genital and anal areas, teeth, and mucous membranes. Coconut oil is a natural moisturizer that can be used to hydrate and nourish the skin and hair. It is used in lotions, creams, and hair conditioners to provide deep hydration and improve the texture of the skin and hair. For instance, in April 2023, according to the International Trade Administration, a US-based government agency, sales of beauty and personal care products in China reached $88 billion in 2021, a 10% rise from the previous year. Furthermore, in January 2021, according to an article shared by Automat.ai, a Canada-based business services, software, and computer software company, in the US, sales of skincare products increased by 13% last year, while sales of makeup items increased by 1%. At that time, the growth of online beauty merchants was 24%, with skincare taking the lead. Therefore, increasing demand for personal care and cosmetic products is driving the growth of the coconut oil market.

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The coconut oil market covered in this report is segmented –

1) By Product: Virgin Coconut Oil, Coconut RBD Oil

2) By Price Point: Mass, Premium

3) By Distribution: Direct Distribution, Convenience Stores, Modern Trade Units, E-Commerce, Others Distributions

4) By Application: Food Industry, Agriculture, Cosmetics And Personal Care Industry, Chemical Industry, Other Applications

The strategic partnership is a key trend in the coconut oil market. Companies are partnering with coconut oil companies to leverage each other’s resources and expand into new markets. For instance, in April 2022, CocoTherapy, a US-based company that provides organic virgin coconut and MCT oil brands for pets, entered into a partnership with Matrix Partner. This partnership will help produce engaging content and ads for the business’s target audience. Matrix Partners will specifically assist CocoTherapy in expanding its Facebook presence. To build relationships with CocoTherapy’s current and potential customers, Matrix’s team will leverage its experience managing pet brand social media platforms and staying abreast of pertinent trends. Matrix Partners is a US-based marketing and communications agency.

The coconut oil market report table of contents includes: