How has the goji berries market evolved, and where is it heading next?
The goji berries market size has grown strongly in recent years. It will grow from $1.54 billion in 2024 to $1.63 billion in 2025 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to the rise in vegan and vegetarian trends, celebrity endorsements and influencer marketing, expansion into niche markets, and regulatory changes favoring superfoods.
The goji berries market size is expected to see strong growth in the next few years. It will grow to $1.98 billion in 2029 at a compound annual growth rate (CAGR) of 5.0%. The growth in the forecast period can be attributed to growing demand for natural and organic products, increasing demand in cosmetic industry demand, rising incidence of lifestyle diseases, rising packaged food consumption, and rising demand for functional foods. Major trends in the forecast period include product innovations, sustainable farming practices, research and development investments, organic and natural preferences, and sustainable sourcing.
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What are the key drivers behind the rapid expansion of the goji berries market?
Growing demand for natural and organic products is expected to propel the growth of the goji berries market going forward. The demand for natural and organic products is growing due to increasing consumer awareness of health, sustainability, and environmental impact. Goji berries enhance organic products by providing a nutrient-rich, antioxidant-packed ingredient that supports health-conscious, sustainably farmed offerings. For instance, in May 2024, according to the Organic Trade Association, a US-based non-profit organization, organic product sales reached $69.7 billion in 2023, up from 67.6 billion in 2022. Therefore, the growing demand for natural and organic products is driving the goji berries market.
What is the segmentation for the goji berries market?
The goji berriesmarket covered in this report is segmented –
1) By Product Type: Fresh, Dried, Juice, Powdered, Frozen
2) By Distribution Channel: Supermarkets And Hypermarkets, Specialty Stores, Online Retail, Other Distribution Channels
3) By End-Use: Food And Beverage, Pharmaceuticals, Nutraceuticals, Personal Care And Cosmetics, Other End-Uses
Subsegments:
1) By Fresh: Organic Fresh Goji Berries, Conventional Fresh Goji Berries
2) By Dried: Organic Dried Goji Berries, Conventional Dried Goji Berries, Sweetened Dried Goji Berries
3) By Juice: Pure Goji Berry Juice, Goji Berry Juice Blends, Concentrated Goji Berry Juice
4) By Powdered: Organic Goji Berry Powder, Conventional Goji Berry Powder
5) By Frozen: Organic Frozen Goji Berries, Conventional Frozen Goji Berries
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Who are the most influential companies in the goji berries market?
Major companies operating in the goji berries marker are Sunfood Superfoods, Starwest Botanicals, The Berry Company, Tierra Farm, Organic Traditions, Navitas Naturals, Shiloh Farms, Ningxia Red Power Goji Co. Ltd., Dragon Herbs, Naturya, Alovitox, Earth Circle Organics, Feel Good Organics, Gojix Ltd., Indigo Herbs, Keva Kaipo Industries, King Nuts and Raaphorst B.V., Mattisson BV, Plantogram, Seven Hills Wholefood, Sunrise Botanics, The Tibetan Goji Berry Company, Viva Naturals, Wildly Organic
What are the most influential trends expected to drive the goji berries market forward?
Major companies operating in the goji berries market are focusing on expanding their offerings through product innovations such as goji berry drinks to cater to the growing demand for healthy, natural beverages and capitalize on the rising trend of functional foods and wellness products. Goji berry drinks refer to beverages made from goji berries, either as juice or blended with other ingredients, designed to offer the nutritional benefits of the berries, such as antioxidants, vitamins, and minerals. For instance, in September 2022, Luxe Beauty and Wellness Group, a US-based health and beauty company, introduced the Tipsy Goji Berry drink, a groundbreaking beverage that combines the health benefits of goji berries with a refreshing taste. This innovative drink combines the health benefits of goji berries with a refreshing taste, aiming to provide consumers with a guilt-free indulgence that also offers a mild buzz. The Tipsy Goji Berry drink promises to deliver a refreshing experience while maintaining a balance between enjoyment and health, appealing to consumers looking for healthier alternatives in the beverage market.
What are the major regional insights for the goji berries market, and which region holds the top position?
North America was the largest region in the goji berries market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the goji berries marker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Goji Berries Market Report 2025 Offer?
The goji berries market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Goji berries, or wolfberries, are small red fruits from the Lycium barbarum and Lycium chinense plants and rich in antioxidants, vitamins, and minerals. They are often consumed dried or as juice and are renowned for their health benefits, including boosting the immune system and enhancing vision.
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