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How has the home fragrance market evolved, and where is it heading next?
The home fragrance market size has grown strongly in recent years. It will grow from $8.37 billion in 2024 to $9.16 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to shift in consumer preferences, rise in disposable income, e-commerce and retail expansion, cultural and regional influences, gifting culture.
The home fragrance market size is expected to see strong growth in the next few years. It will grow to $13.35 billion in 2029 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to demand for natural and organic products, popularity of home entertaining, health and safety concerns, rapid urbanization, expansion into multi-sensory experiences. Major trends in the forecast period include seasonal and limited-edition offerings, customization and personalization of fragrances, innovative diffuser technologies, collaborations with lifestyle and interior brands, unique and exotic scents, eco-friendly packaging.
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Which major factors have contributed to the expansion of the home fragrance market?
The increasing demand for natural essential oils in home fragrance products is expected to propel the growth of the home fragrance market. The use of natural essential oils is becoming increasingly popular as people place a greater emphasis on their health and well-being, as well as a favorable impression of aromatherapy. It is classified as a supplemental medicine that is used to improve one’s health and well-being. According to the European Federation of Essential Oils (E.F.E.O), an FDA-regulated body, world essential oil production accounts for approximately 600,000 hectares of the 1.6 billion hectares of agricultural production. Approximately one million farms produce in the industry, accounting for 0.06 percent of all farms worldwide (1.600 million). According to Fragrance Creators Association, the fragrance industry contributed $22.4 billion to the U.S. economy, in response to the global pandemic. Therefore, the increasing usage of essential oils in fragrance products by manufacturers is driving the growth of the home fragrance market.
How is the home fragrance market segmented?
The home fragrance market covered in this report is segmented –
1) By Product Type: Candles, Room Sprays, Reed Diffuser, Essential Oils, Incense Sticks
2) By Fragrances: Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Other Fragrances
3) By Distribution Channel: Super markets And Hyper markets, Online Stores, Convenience Stores, Other Distribution Channels
4) By Form: Liquid, Dry, Solid
5) By End-User: Home Care, Healthcare, Hospitality, Museums, Commercial, Other End-Users
Subsegments:
1) By Candles: Scented Candles, Unscented Candles, Decorative Candles, Pillar Candles, Tealight Candles
2) By Room Sprays: Air Fresheners, Fabric Sprays, Odor Eliminators, Essential Oil Sprays
3) By Reed Diffusers: Standard Reed Diffusers, Decorative Reed Diffusers, Reed Diffuser Refills
4) By Essential Oils: Single Essential Oils, Essential Oil Blends, Organic Essential Oils
5) By Incense Sticks: Traditional Incense Sticks, Cone Incense, Coil Incense, Natural Or Organic Incense Options
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Who are the top competitors in the home fragrance market?
Major companies operating in the home fragrance market include Procter & Gamble, Minnesota Mining and Manufacturing Company, Henkel AG & Co. KGAA, Reckitt Benckiser Group PLC, The Estee Lauder Companies Inc., S. C. Johnson & Son Inc., Newell Brands Inc., Bath & Body Works LLC, dōTERRA International LLC, MINISO Co Ltd, The Yankee Candle Company Inc, Now Health Group Inc., Godrej and Boyce Mfg. Co. Ltd, Village CandleInc., Airwick Inc., Scentair Technologies Inc., Esteban Paris Parfums, NEST Fragrances LLC, Ripple Fragrances Pvt. Ltd, Bridgewater Candle Company, Flame & Wax Inc., Air Essentials Inc., Illume Inc., Seda France Inc., Bougie Et Senteur, Korona Candles S.A, Copenhagen Candle Company, Puzhen Life Co. Ltd
Which key trends are expected to influence the home fragrance market in the coming years?
Major companies operating in the home fragrance market are developing new products, such as Wasabi home scents, to cater to evolving consumer preferences. Wasabi Home Scents refers to a unique product line or fragrance category within the home fragrance market that utilizes wasabi, a pungent and spicy ingredient typically associated with Japanese cuisine, as a key scent. For instance, in June 2024, LOEWE, a Spain-based fashion company, launched a new fragrance called Wasabi as part of its Home Scents collection, inspired by the distinctive Japanese condiment. This innovative scent features spicy notes complemented by deeper layers of basmati rice and lemongrass, designed to invigorate any space. The Wasabi fragrance is available in three formats: scented candles, decorative wax candleholders, and a room spray, all reflecting LOEWE’s commitment to merging culinary artistry with high-quality home fragrances for a unique sensory experience.
Which regional trends are influencing the home fragrance market, and which area dominates the industry?
The countries covered in the home fragrance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Home Fragrance Market Report 2025 Offer?
The home fragrance market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A home fragrance is a mixture of organic compounds that emits a characteristic aroma or smell that is now becoming as important a feature of home design as any piece of furniture or decor. Home fragrances are intended to scent the air or mask odors to create a pleasant interior atmosphere. Home fragrance products are inexpensive, aromatic, aid in the maintenance of air quality, and serve as a source for removing unpleasant odors.
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