Overview and Scope
Green tea refers to a type of tea made from the leaves and buds of the Camellia sinensis plant that have not undergone the same withering and oxidation process as oolong and black teas. It has been used traditionally to improve heart health, regulate body temperature and blood sugar, promote digestion, and improve mental processes.
Sizing and Forecast
The green tea market size has grown strongly in recent years. It will grow from $16.14 billion in 2023 to $17.6 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increased awareness of the health benefits, globalization, high prevalence of lifestyle related health conditions, tea plantation expansions, growing adoption of green tea.
The green tea market size is expected to see strong growth in the next few years. It will grow to $23.65 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to e-commerce growth, consumer preference for sustainability, rising tea tourism, increasing demand from an aging population, supportive government initiatives. Major trends in the forecast period include functional green teas, premiumization, convenience and ready-to-drink, fusion flavors, clean label products.
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Segmentation & Regional Insights
The green tea market covered in this report is segmented –
1) By Type: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Other Type
2) By Category: Organic, Conventional
3) By Flavored: Flavored, Unflavored
4) By Distribution Channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channel
Asia Pacificwas the largest region in the green tea market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The consumer’s shift toward healthy food choices is anticipated to fuel the green tea market. Healthy food choices refer to the selection and consumption of foods that contribute to overall well-being, support good health, and provide essential nutrients needed for optimal bodily functions. Green tea is a beverage or dietary supplement that has the potential to enhance mental alertness, alleviate digestive discomfort and headaches, and aid in weight loss. For instance, in May 2022, according to the International Food Information Council, a US-based non-profit organization supported by the food, beverage, and agricultural industries, around 52% of Americans followed a diet or eating pattern including clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based (12%) in 2022, a significant increase from 39% in 2021. Therefore, the consumer’s shift toward healthy food choices is driving the green tea market.
Key Industry Players
Major companies operating in the green tea market report are Unilever Group, Associated British Foods plc, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea
The green tea market report table of contents includes:
1. Executive Summary
2. Green Tea Market Characteristics
3. Green Tea Market Trends And Strategies
4. Green Tea Market – Macro Economic Scenario
5. Global Green Tea Market Size and Growth
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32. Global Green Tea Market Competitive Benchmarking
33. Global Green Tea Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Green Tea Market
35. Green Tea Market Future Outlook and Potential Analysis
36. Appendix
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