How large is the growing medium market, and what is its growth trajectory?
The growing medium market size has grown steadily in recent years. It will grow from $4.28 billion in 2024 to $4.43 billion in 2025 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to increasing food safety and health concerns, rising population, rising awareness among buyers, increasing demand for vegetables, and increasing need for cannabis.
The growing medium market size is expected to see steady growth in the next few years. It will grow to $4.99 billion in 2029 at a compound annual growth rate (CAGR) of 3.0%. The growth in the forecast period can be attributed to an increase in demand for horticulture, growing plants in the home, increasing spending capacity on agriculture, increasing disposable income, and rising adoption of precision farming practices. Major trends in the forecast period include the integration of Internet of Things (IoT) sensors, innovations in aeroponic systems, innovation of microbial-enhanced growing mediums, smart growing mediums with controlled release fertilizers, and innovation of eco-friendly organic growing mediums.
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What are the key forces behind the growing medium market’s growth in recent years?
The increase in demand for horticulture is expected to propel the growth of the growing medium market going forward. Horticulture is the branch of agriculture that focuses on the cultivation and management of garden crops, including fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, and non-food crops such as flowers, seaweeds, and non-food plants. The increase in demand for horticulture is due to growing consumer preferences for fresh, locally sourced produce, the shift towards sustainable lifestyles, and heightened awareness of health and wellness. Horticulture uses the growing medium to provide a supportive environment for plant roots, ensuring optimal growth and development to supply essential nutrients, maintain moisture, and offer physical support for plants. For instance, in 2023, according to the New South Wales (NSW) Department of Primary Industries and Regional Development, an Australia-based government department, the horticultural gross value of production for 2022–2023 is projected to be $2,989 million, representing a 2% increase compared to 2021–2022. Therefore, the increase in demand for horticulture drives the growing medium market.
What are the major segments of the growing medium market?
The growing mediummarket covered in this report is segmented –
1) By Type: Soilless Mixes, Composts, Gravel, Inert Mediums, Other Types
2) By Distribution Channel: Online, Offline
3) By Application: Agriculture, Horticulture, Home Gardening, Greenhouses, Landscape
Subsegments:
1) By Soilless Mixes: Peat-Based Mixes, Coconut Coir Mixes, Vermiculite And Perlite Mixes, Composted Bark Mixes
2) By Composts: Organic Composts, Vermicompost, Green Composts, Manure-Based Composts
3) By Gravel: Expanded Clay Gravel, Crushed Stone Gravel, Pea Gravel
4) By Inert Mediums: Perlite, Vermiculite, Rockwool, Expanded Polystyrene (EPS)
5) By Other Types: Hydroponic Mediums, Biodegradable Grow Bags, Rice Hulls And Other Agricultural Residues
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Which companies dominate the growing medium market?
Major companies operating in the growing medium market are Israel Corporation Ltd., The Scotts Miracle-Gro Company, Neova Group, Premier Tech Ltd., Profile Products LLC, Jiffy International AS, Hydrofarm Holdings Group, Greenhouse Grower , CANNA B.V., BERA B.V, Grodan B.V., FoxFarm Soil & Fertilizer Company, Floragard Vertriebs GmbH, PittMoss LLC, Cropaia, HydraFiber, Horticultural Coir Inc., Berger, Trellis Bliss, Areapeat
What major trends will shape the growing medium market during the forecast period?
Major companies operating in the growing medium market are developing innovative products such as soil-less growing media to improve plant growth efficiency and enhance sustainability in cultivation practices. Soil-less growing media refers to materials used to grow plants without the use of natural soil. These media provide support, retain moisture, and supply nutrients to the plants. For instance, in July 2024, FARMAI India Private Limited, an India-based agricultural service company that provides growing mediums, launched soilless media. The soil-less media is designed for growing seedlings, which aims to enhance agricultural yields. This innovative product is part of a broader movement towards sustainable agriculture, particularly in response to challenges such as soil degradation and water scarcity. The soil-less media consists of a mix of organic and inorganic materials that provide high porosity, excellent aeration, and significant water retention capabilities.
What are the key regional dynamics of the growing medium market, and which region leads in market share?
North America was the largest region in the growing medium market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Growing Medium Market Report 2025 Offer?
The growing medium market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A growing medium is a material or mixture used to support plant growth by providing a stable environment for root development. It supplies essential nutrients, retains moisture, and allows for aeration and drainage. The choice of growing medium depends on the specific needs of the plants and the growing conditions, impacting factors such as water retention, drainage, and nutrient availability. It is a critical component in both traditional soil-based agriculture and modern soilless growing systems.
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