The growing medium market size is expected to see steady growth in the next few years. It will grow to $4.84 billion in 2028 at a compound annual growth rate (CAGR) of 3.1%. The growth in the forecast period can be attributed to an increase in demand for horticulture, growing plants in the home, increasing spending capacity on agriculture, increasing disposable income, and rising adoption of precision farming practices. Major trends in the forecast period include the integration of Internet of Things (IoT) sensors, innovations in aeroponic systems, innovation of microbial-enhanced growing mediums, smart growing mediums with controlled release fertilizers, and innovation of eco-friendly organic growing mediums.
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Scope Of Growing Medium Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Growing Medium Market Overview
Market Drivers –
The increase in demand for horticulture is expected to propel the growth of the growing medium market going forward. Horticulture is the branch of agriculture that focuses on the cultivation and management of garden crops, including fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, and non-food crops such as flowers, seaweeds, and non-food plants. The increase in demand for horticulture is due to growing consumer preferences for fresh, locally sourced produce, the shift towards sustainable lifestyles, and heightened awareness of health and wellness. Horticulture uses the growing medium to provide a supportive environment for plant roots, ensuring optimal growth and development to supply essential nutrients, maintain moisture, and offer physical support for plants. For instance, in 2023, according to the New South Wales (NSW) Department of Primary Industries and Regional Development, an Australia-based government department, the horticultural gross value of production for 2022–2023 is projected to be $2,989 million, representing a 2% increase compared to 2021–2022. Therefore, the increase in demand for horticulture drives the growing medium market.
Market Trends –
Major companies operating in the growing medium market are developing innovative products such as soil-less growing media to improve plant growth efficiency and enhance sustainability in cultivation practices. Soil-less growing media refers to materials used to grow plants without the use of natural soil. These media provide support, retain moisture, and supply nutrients to the plants. For instance, in July 2024, FARMAI India Private Limited, an India-based agricultural service company that provides growing mediums, launched soilless media. The soil-less media is designed for growing seedlings, which aims to enhance agricultural yields. This innovative product is part of a broader movement towards sustainable agriculture, particularly in response to challenges such as soil degradation and water scarcity. The soil-less media consists of a mix of organic and inorganic materials that provide high porosity, excellent aeration, and significant water retention capabilities.
The growing medium market covered in this report is segmented –
1) By Type: Soilless Mixes, Composts, Gravel, Inert Mediums, Other Types
2) By Distribution Channel: Online, Offline
3) By Application: Agriculture, Horticulture, Home Gardening, Greenhouses, Landscape
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Regional Insights –
North America was the largest region in the growing medium market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the growing medium market are Israel Corporation Ltd., The Scotts Miracle-Gro Company, Neova Group, Premier Tech Ltd., Profile Products LLC, Jiffy International AS, Hydrofarm Holdings Group, Greenhouse Grower , CANNA B.V., BERA B.V, Grodan B.V., FoxFarm Soil & Fertilizer Company, Floragard Vertriebs GmbH, PittMoss LLC, Cropaia, HydraFiber, Horticultural Coir Inc., Berger, Trellis Bliss, Areapeat
Table of Contents
1. Executive Summary
2. Growing Medium Market Report Structure
3. Growing Medium Market Trends And Strategies
4. Growing Medium Market – Macro Economic Scenario
5. Growing Medium Market Size And Growth
…..
27. Growing Medium Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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