Gum Confectionery Market Outlook 2025-2034: Trends and Projections

What Is the Projected Growth of the Global Gum Confectionery Market?
The gum confectionery market has seen robust growth in recent years, expanding from $33.78 billion in 2024 to an estimated $35.81 billion in 2025, representing a compound annual growth rate (CAGR) of 6.0%. This historic growth can be attributed to flavor innovation, effective marketing strategies, packaging innovations, brand loyalty, and the popularity of sugar-free and functional varieties.

Looking forward, the gum confectionery market is set to grow even further – reaching an impressive $45.87 billion in 2029 at a CAGR of 6.4%. This forecasted growth is expected to be driven by several factors, including the rise of health-conscious consumers, the desire for novel sensory experiences, the effects of globalization and cultural fusion, sustainable practices, and advances in ingredient innovation. Major market trends include a growing emphasis on functional and health-boosting ingredients, sugar reduction and natural sweeteners, novelty and exotic flavors, interactive and engaging packaging, plus eco-friendly packaging and sustainability.

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What Market Dynamics Are Driving the Growth of the Gum Confectionery Market?
A key growth driver for the gum confectionery market is the increasing sales of chewing gum. Chewing gum refers to a sweetened and flavored preparation meant for chewing without swallowing and is made from chicle and similar resilient substances. Given that chewing gums are a type of mouth-refreshing gum confectionery, any increase in their sales will naturally drive demand within the overall gum confectionery market. For instance, according to a March 2022 report by the National Confectioners Association, a US-based trade organization, candy, gums, and mint sales increased 13.8% in 2022 to $3.2 billion, up from $3.1 billion in 2021.

What Are the Key Segments in the Global Gum Confectionery Market?

The gum confectionery market covered in this report is segmented as follows:

1) By Type: Sugared Gum, Sugar-Free Gum
2) By Form: Sticks or Tabs, Pellets or Pillows, Liquid Filled Gum, Other Forms
3) By Distribution Channel: Supermarket or Hypermarket, Specialty Stores, E-commerce, Other Distribution Channels

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Which Companies Are Leading the Global Gum Confectionery Market?
Major players in the gum confectionery market include Perfetti Van Melle Pvt. Ltd., Mars Incorporated, Lotte Confectionery Co. Ltd., Mondelez International Inc., Grenades Gum LLC, Cloetta AB, The Hershey Company, Ferrero International S A, Gumlink Confectionery Company A S, Haribo GmbH & Co KG, FERNDALE CONFECTIONERY PTY. LTD., Tootsie Roll Industries Inc., Meiji Holdings Co. Ltd., Grupo Arcor, Zed Candy B.V., Yildiz Holding A.S., Chupa Chups SA, Peppersmith, The PUR Company Inc., Project 7, Simply Gum, Extra Gum, Wrigley Company, Big League Chew, Mentos, Trolli GmbH, Skittles, Xylichew.

What Emerging Trends Are Shaping the Global Gum Confectionery Market?
Product innovations are emerging as a key trend in the gum confectionery market. For instance, in December 2022, Perfetti Van Melle, a Netherlands-based manufacturer and distributor of confectionery and chewing gum, launched Mentos Citrus Vitamin Gum. This product is uniquely designed to be sugar-free, contains 25% of the recommended daily amounts of vitamins B6, C, and B12, and features a liquid-filled center for long-lasting freshness. The gum offers a bold citrus flavor that keeps taste buds tingling with each chew.

Which Region Dominates the Global Gum Confectionery Market?
Asia-Pacific was the largest regional market for gum confectionery in 2024. Other regions covered in the gum confectionery market report include Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

What Does The Gum Confectionery Market Report 2025 Tell Us?
Gum confectionery refers to sweetened and flavored insoluble materials typically made for chewing to release active and/or inert ingredients. It is commonly used to reduce bad breath and protect teeth. The Gum Confectionery Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

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