The gummy vitamins market size has grown rapidly in recent years. It will grow from $7.84 billion in 2024 to $8.63 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to an increased undernourished population, increased health consciousness, growth in dietary supplements, and strong economic growth in emerging markets.
The gummy vitamins market size is expected to see strong growth in the next few years. It will grow to $12.08 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to an increase in the geriatric population, an increasing vegan population, an increasing prevalence of dysphagia, and rising digital media marketing and social media. Major trends in the forecast period include a focus on product innovations, the launching of flavored gummy vitamins, the use of plant-based gummies, the launch of 3D-printed gummy vitamins, and partnerships and collaborations.
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What key drivers have fueled the gummy vitamins market’s development over the years?
The increasing vegan population is expected to propel the growth of the gummy vitamins market. A vegan is an individual who follows a vegan lifestyle, which involves abstaining from the consumption of animal products and, in many cases, avoiding the use of other animal-derived goods or by-products. The increasing vegan population presents a market opportunity for gummy vitamin manufacturers to align their products with the values and preferences of a growing consumer segment. For instance, according to the Plant Based Foods Association, a US-based association, plant-based foods achieved a sales growth of 6.6% in 2022, an increase from the 5.9% growth recorded in 2021. Therefore, the increasing vegan population is expected to support the demand for the growth of the gummy vitamins market.
What is the segmentation for the gummy vitamins market?
The gummy vitamins market covered in this report is segmented –
1) By Product Type: Single Vitamin, Multi Vitamin, Probiotics
2) By Source: Plant, Animal
3) By End User: Adult, Children
4) By Sales Channel: Hypermarket, Supermarket, Specialty Stores, Retail Pharmacies, Online Sales Channel, Other Sales Channel
Subsegments:
1) By Single Vitamin: Vitamin C Gummies, Vitamin D Gummies, Vitamin B12 Gummies
2) By Multi-Vitamin: Adult Multi-Vitamin Gummies, Children’s Multi-Vitamin Gummies, Women’s And Men’s Specific Multi-Vitamin Gummies
3) By Probiotics: Probiotic Gummies For Digestive Health, Immune Support Probiotic Gummies, Probiotic Gummies For Women’s Health
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Who are the most influential companies in the gummy vitamins market?
Major companies operating in the gummy vitamins market include Church & Dwight Co Inc, Unilever PLC, Otsuka Pharmaceutical, Reckitt Benckiser Group plc, Sirio Pharma Co., Hero Nutritionals Llc, Herbaland Naturals Inc, Nature’s Way Products, Llc, Zanon Lifesciences Private Limited, India Private Label Supplements, Biovencer Healthcare Private Limited, Radius Healthcare Private Limited, Estrellas Life Sciences Private Limited, Nanchang Xinouli Trading Co., Ltd, Jiangsu Handian Biotechnology Co., Ltd, Biocaro Pharmaceutical Co., Ltd, Shantou Sweet Road Industry And Trading Co., Ltd, The Good Vitamin Co, Garden Of Life, Vegums, Amway Corp, Noreva Biotech, Vtf, Solgar, Evalar, Biovea, Terezia, Zarbee’s Inc, Olly Public Benefit Corporation, Atrium Innovations, Pfizer, Inc, Now Foods, Healthvit, Ascendis Health, Inova Pharmaceuticals, Vitabiotics Ltd, GlaxoSmithKline Plc, Abbott Laboratories, Nestle S.A, Gnc Holdings Inc., Life Science Nutritionals, Bettera Brands Llc, Bayer Ag, Santa Cruz Nutritionals Inc, Makers Nutrition Llc, Nutra Solutions, Ferrara Candy Company
What are the top industry trends projected to impact the gummy vitamins market?
Major companies operating in the gummy vitamins market are focused on developing an innovative gummy line that offers a delicious and healthier snacking option to the customers. This gummy line includes Swol Bears that are produced with a special combination of vitamin D to provide a daily dosage of essential nutrients in each bag. For instance, in May 2023, Koios Beverage Corporation, a Canada-based company operating in special foods and wellbeing products, launched a new gummy line that includes Swol Bears. Swol Bears are made with natural ingredients and have just 1g of sugar per bag, making them a great option for anyone who want to indulge in sweets without sacrificing their health and wellness objectives.
What are the major regional insights for the gummy vitamins market, and which region holds the top position?
The countries covered in the gummy vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
What Does The Gummy Vitamins Market Report 2025 Offer?
The gummy vitamins market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Gummy vitamins refer to a variety of flavors, colors, and forms of chewable vitamins with a texture and flavor that are comparable to gummy candies. They are among the most widely used kinds of vitamins. Children and adults who dislike taking pills may find these vitamins appealing.
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