The Business Research Company’s report on the Hair Lightening Products Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the key drivers behind the hair lightening products market’s growth in recent years?
The growing demand for professional hair care services is expected to propel the growth of the hair lightening products market going forward. Professional hair care services encompass specialized treatments offered by trained hairstylists and cosmetologists, including haircuts, coloring, styling, treatments, and maintenance procedures designed to enhance the health and appearance of hair. Professional hair care services are rising due to growing consumer awareness of grooming, increasing disposable incomes, urban lifestyle shifts, innovative treatments, social media influence, and expanding demand in emerging markets. Hair-lightening products enhance professional hair care services by offering clients customizable and transformative hair color solutions, enabling stylists to create a wide range of looks while maintaining hair health. For instance, in March 2023, according to a report published by the U.S. Bureau of Labor Statistics, a US-based government agency, employment for barbers, hairstylists, and cosmetologists is projected to grow by 7% from 2023 to 2033, with an average of 89,100 job openings each year. As of May 2023, the median hourly wage for barbers was $17.38, while hairdressers and cosmetologists earned $16.81. Therefore, the growing demand for professional hair care services is expected to drive growth in the hair lightening products market.
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How does the future projection of the hair lightening products market size compare to its historical growth?
The hair lightening products market size has grown steadily in recent years. It will grow from $8.31 billion in 2024 to $8.71 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to rising fashion trends emphasizing lighter hair colors, the influence of celebrity endorsements promoting hair lightening, increased consumer awareness of personal grooming and self-expression, the popularity of DIY beauty solutions, and the growth of the beauty industry as a whole.
The hair lightening products market size is expected to see steady growth in the next few years. It will grow to $10.39 billion in 2029 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to the growing demand for natural and organic lightening solutions, the expansion of e-commerce platforms enhancing product accessibility, the increasing popularity of at-home hair lightening kits, rising disposable incomes driving beauty product sales, and a surge in beauty influencer marketing on social media. Major trends in the forecast period include innovation in sulfate-free and gentle formulations, a shift towards vegan and cruelty-free options, personalized hair-lightening solutions, advancements in natural and organic formulations, and expansion of hybrid coloring techniques.
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Which key players are shaping the future of the hair lightening products market?
Major companies operating in the hair lightening products market are Procter & Gamble Company, L’Oréal SA, Henkel Corporation, Wella AG, Revlon Inc., John Paul Mitchell Systems., Lanza Healing Haircare Inc., Sun Bum LLC, Oligo Professionnel Inc., IGK Hair Care, Lakmé Lever Pvt. Ltd., Redken, Pulp Riot Inc., Manic Panic Inc., Goldwell GmbH, John Frieda Professional Hair Care, Bigen North America Inc., Klorane Botanical Foundation., Haircare Group, 2.Oh! Haircare
What trends will propel the growth and evolution of the hair lightening products market?
Major companies operating in the hair lightening products market are focusing on developing innovative solutions, such as argan oil, to enhance hair nourishment while lightening. Argan oil refers to a natural oil rich in vitamins and antioxidants that nourishes and protects hair while preventing dryness or damage during the lightening process. For instance, in December 2023, GK Hair USA, a US-based provider of next-generation hair lightening solutions, launched lightening powder zero with argan oil, a product designed to meet the needs of modern consumers and salon professionals. This innovative lightening powder boasts a unique formula that blends nourishing argan oil with juvexin, ensuring effective hair lightening while preserving hair health. Offering an impressive lift of up to 9 levels, it is ideal for a wide range of hair coloring applications.
Which regions are expected to become dominant players in the hair lightening products market?
North America was the largest region in the hair lightening products market in 2024. The regions covered in the hair lightening products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the emerging key segments in the hair lightening products market, and how are they evolving?
The hair lightening products market covered in this report is segmented –
1) By Type: Natural, Conventional
2) By Formulation: Cream, Powder, Liquid
3) By Lightening Level: Lift 1 To 2 Levels, Lift 3 To 4 Levels
4) By Application: House-Hold, Commercial
Subsegments:
1) By Natural: Lemon-Based Lighteners, Honey-Based Lighteners, Chamomile Extract Lighteners, Vinegar-Based Lighteners, Other Plant-Based Lighteners
2) By Conventional: Peroxide-Based Lighteners, Ammonia-Free Lighteners, Bleaching Powders, Spray Lighteners, Cream-Based Lighteners
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What defines the structure and scope of the hair lightening products market?
Hair lightening products are cosmetic formulations designed to lighten hair color, typically using chemical or natural processes, for aesthetic purposes. Their advantages include enabling users to achieve lighter shades, enhance their appearance, and stay aligned with fashion trends, offering customizable options for various hair types and preferences.
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