Overview and Scope
Hair preparations refer to products used for grooming, cleansing, and modifying hair. Hair preparations include dyes, rinses, and nutrient lotions which are applied topically to the hair.
Sizing and Forecast
The hair preparations market size has grown strongly in recent years. It will grow from $137.5 billion in 2023 to $149.73 billion in 2024 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to large marketing campaigns for hair care products, increasing government initiatives, increased disposable income, and increasing hair related problems.
The hair preparations market size is expected to see strong growth in the next few years. It will grow to $210 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increasing number of spa and salon services, rising beauty concerns, and growing aging population base. Major trends in the forecast period include launching vegan hair preparations, focus on undergoing partnerships, launching silicone and sulphate-free products, and introducing products with sustainable packaging to improve their product offerings and to stay competitive in the market.
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Segmentation & Regional Insights
The hair preparations market covered in this report is segmented –
1) By Type: Hair Spray, Conditioner, Shampoo, Hair Oil, Hair Color, Other Types
2) By Gender: Male, Female, Unisex
3) By Based On Type: Organic, Chemical
4) By Distribution Channel: Hypermarkets/Supermarkets, Specialty Stores, Online Stores, Convenience Stores, Other Distribution Channels
Asia-Pacific was the largest region in the hair preparations market in 2023. Western Europe was the second-largest region in the global hair preparations market. The regions covered in the hair preparations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising level of air pollution is expected to drive the demand for hair preparations. For instance, according to the air pollution data 2022 by IQ Air, a Swiss air quality technology company, the top 10 countries with the worst air pollution in 2022 included Chad, Iraq, Pakistan, Bahrain, Bangladesh, Burkina Faso, Kuwait, India, Egypt, Tajikistan. In addition, according to a blog article by Kent, an Indian healthcare products and home appliances company, by 2030, if air pollution is not controlled, the air quality will worsen to a level where there will be a need for oxygen kits to breathe easily. Therefore, the rising level of air pollution is expected to increase the demand for hair care products in the forecast period.
Key Industry Players
Major companies operating in the hair preparations market report are L’Oreal S.A, The Procter & Gamble Company, Unilever Plc, Natura & Co, Henkel AG & Co KGaA, Johnson & Johnson, The Estee Lauder Companies Inc, Revlon Inc, BASF SE, Kao Corporation, New Avon LLC, Dabur Ltd, Amway Corporation, Church & Dwight Co Inc, Avon Products, Inc., Combe Inc, Goody Products Inc, Shiseido Group, Mandom Corp, Amorepacific Corporation, LG Household & Health Care Ltd, AEKYUNG Industry Co., Ltd., Beirsdorf AG, Mintel International Group, CHI Haircare, FFOR Ltd, Willow Hair, Schwarzkopf Professional, OSMO, Fudge professional, Davines S.p.A, Oriflame Cosmetics AG, K&D, NMGK Group of Companies, ELFARMA LTD, Phyto, Lierac, Wilson’s Chemical Innovations Inc, Vitacare Labs Inc, Oneka Elements, Coty Inc, Grupo Boticário, Huda Beauty, Cosmo Cosmetics, Spa Cosmetics, MCH Cosmetic, Amka Products Pty Ltd
The hair preparations market report table of contents includes:
1. Executive Summary
2. Hair Preparations Market Characteristics
3. Hair Preparations Market Trends And Strategies
4. Hair Preparations Market – Macro Economic Scenario
5. Global Hair Preparations Market Size and Growth
…
32. Global Hair Preparations Market Competitive Benchmarking
33. Global Hair Preparations Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Hair Preparations Market
35. Hair Preparations Market Future Outlook and Potential Analysis
36. Appendix
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