Hair Styling Tools Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Hair Styling Tools Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Hair Styling Tools Global Market Report 2024, The hair styling tools market size has grown strongly in recent years. It will grow from $30.14 billion in 2023 to $32.31 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to celebrity and social media influence, changing fashion trends, professional salon industry growth, rising disposable income and consumer spending, innovations in materials and design, convenience and DIY hair styling trends.

The hair styling tools market size is expected to see strong growth in the next few years. It will grow to $42.98 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to smart and connected styling devices, sustainable and eco-friendly products, inclusion of health-friendly features, e-commerce and online retail trends, customization and personalization. Major trends in the forecast period include advancements in technology, rise of smart and connected tools, innovation in cordless and portable devices, influence of social media and beauty influencers, multi-functional tools.

The growing need of grooming among the global population is expected to drive the growth of the hair styling tools market. Grooming refers to the practice of cleaning and maintaining body parts offering a good appearance. The grooming need among the global population is growing due to increasing beauty and health awareness among people, confidence-boosting, self-care, fashion trends, and others, creating a significant demand for hair styling tools. The hair styling tools include hairdryers, hair straighteners, hair curlers, and various other products that add texture and volume to the hair, resulting in the best grooming. For instance, according to a survey commissioned by a provider of science-backed and data-driven male grooming advice Prim & Prep in 2022, a broad majority of men care about poor grooming habits and want to do it properly. More than 3/4th (76%) of men spend time grooming to take pride in their appearance. The survey results show that personal appearance and hygiene are primarily performed for self-respect. This indicates that the need for grooming is increasing, which will drive the growth of the hair styling tools market.

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The hair styling tools market covered in this report is segmented –

1) By Type: Manual, Electric

2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)

3) By Distribution Channel: Hypermarkets And Supermarkets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)

4) By Application: Household, Commercial

Major companies in the hair styling tools market are focused on developing innovative styling tools, such as multi-purpose styling tools, to redefine convenience and gain a competitive edge in the market. Multi-purpose styling tools are versatile devices designed to perform multiple hair styling functions, offering convenience and efficiency in a single tool. For instance, in December 2023, Remington, a US-based personal care brand, launched the Flat Iron + Curler and Multi-Style Hair Dryer, innovative high-quality styling tools in the Remington ONE Collection. These tools offer flexible styling in one device, emphasizing convenience and performance while preventing heat damage. The collection, including the versatile Flat Iron + Curler and the Multi-Style Hair Dryer with three attachments, caters to diverse styling preferences.

The hair styling tools market report table of contents includes: