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What is the current size and annual growth rate of the hair styling tools market?
The hair styling tools market size has grown strongly in recent years. It will grow from $32.1 billion in 2024 to $34.41 billion in 2025 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to celebrity and social media influence, changing fashion trends, professional salon industry growth, rising disposable income and consumer spending, innovations in materials and design, convenience and DIY hair styling trends.
The hair styling tools market size is expected to see strong growth in the next few years. It will grow to $47.09 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to smart and connected styling devices, sustainable and eco-friendly products, inclusion of health-friendly features, e-commerce and online retail trends, customization and personalization. Major trends in the forecast period include advancements in technology, rise of smart and connected tools, innovation in cordless and portable devices, influence of social media and beauty influencers, multi-functional tools.
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What key drivers have fueled the hair styling tools market’s development over the years?
The growing need of grooming among the global population is expected to drive the growth of the hair styling tools market. Grooming refers to the practice of cleaning and maintaining body parts offering a good appearance. The grooming need among the global population is growing due to increasing beauty and health awareness among people, confidence-boosting, self-care, fashion trends, and others, creating a significant demand for hair styling tools. The hair styling tools include hairdryers, hair straighteners, hair curlers, and various other products that add texture and volume to the hair, resulting in the best grooming. For instance, according to a survey commissioned by a provider of science-backed and data-driven male grooming advice Prim & Prep in 2022, a broad majority of men care about poor grooming habits and want to do it properly. More than 3/4th (76%) of men spend time grooming to take pride in their appearance. The survey results show that personal appearance and hygiene are primarily performed for self-respect. This indicates that the need for grooming is increasing, which will drive the growth of the hair styling tools market.
What is the segmentation for the hair styling tools market?
The hair styling tools market covered in this report is segmented –
1) By Type: Manual, Electric
2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)
3) By Distribution Channel: Hyper markets And Super markets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)
4) By Application: Household, Commercial
Subsegments:
1) By Manual: Brushes And Combs, Hair Rollers, Hair Clips And Pins, Non-Heated Styling Tools
2) By Electric: Hair Dryers, Hair Straighteners, Curling Irons And Wands, Hot Air Brushes, Multi-Stylers
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Who are the most influential companies in the hair styling tools market?
Major companies operating in the hair styling tools market include Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Curlisto, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd, Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd, Infiniti Hair, Sutra Beauty, NuMe Hair Tools, Harry Josh Salon, Bed Head Professional, ION Beauty
What are the top industry trends projected to impact the hair styling tools market?
Major companies operating in the hair styling tools market are focusing on technological innovations, such as intelligent timer and automatic curling irons, to deliver advanced features that enhance user experience and promote efficient hair styling for consumers. An automatic curling iron is a hair-styling device that uses motorized technology to curl hair automatically, reducing the effort and skill required compared to traditional curling irons. For instance, in November 2023, Beurer GmbH, a Germany-based company that manufactures electrical devices, launched the HT 75, an automatic curling iron. This innovative product features an open curling chamber design, which enhances safety during styling by minimizing the risk of hair getting caught or damaged. The curling iron is equipped with a ceramic and tourmaline coating, which helps in maintaining hair health while styling. It offers three temperature settings to accommodate different hair types and styling preferences.
What are the major regional insights for the hair styling tools market, and which region holds the top position?
The countries covered in the hair styling tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Hair Styling Tools Market Report 2025 Offer?
The hair styling tools market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Hair styling tools are a collective term for a variety of products that are used to change the shape or texture of hair or to do a hairstyle in place, as well as products used to enhance shine, curl, texture, volume, or hold to a specific style.
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