Hair Styling Tools Market Demand, Analysis And Outlook 2023-2032 | Koninklijke Philips NV, Spectrum Brands Inc., Dyson Ltd., Conair Corporation, Panasonic Corp

The Hair Styling Tools Global Market Report 2023 by The Business Research Company, provides hair styling tools market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.

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According to The Business Research Company’s Hair Styling Tools Global Market Report 2023, the global hair styling tools market size grew from $27.47 billion in 2022 to $28.82 billion in 2023 at a compound annual growth rate (CAGR) of 4.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The hair styling tools market size is expected to grow to $35.15 billion in 2027 at a CAGR of 5.1%.

The growing need of grooming among the global population is expected to drive the growth of the hair styling tools market. Grooming refers to the practice of cleaning and maintaining body parts offering a good appearance. The grooming need among the global population is growing due to increasing beauty and health awareness among people, confidence-boosting, self-care, fashion trends, and others, creating a significant demand for hair styling tools. The hair styling tools include hairdryers, hair straighteners, hair curlers, and various other products that add texture and volume to the hair, resulting in the best grooming.

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The hair styling tools market is segmented:

1) By Type: Manual, Electric

2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)

3) By Distribution Channel: Hypermarkets And Supermarkets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)

4) By Application: Household, Commercial

Technological advancement is a key trend gaining popularity in the hair styling tools market. The market is witnessing the incorporation of advanced technologies in hair styling tools such as innovative hair straightening brushes that provide natural hair straightening functions with maximum output and no risk of damage to the hair. These products offer benefits such as multiple use cases, reduced heat damage, and include an attractive design. Key companies with these products can attract new customers and increase sales. For instance, in September 2021, Shark Ninja, a US-based company offering hair care products introduced a new Shark HyperAIR™ Hair Dryer, an ultra-fast drying tool with no heat damage and styles for all hair types.

The hair styling tools market report table of contents includes: