The Health Coaching Apps Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Health Coaching Apps Global Market Report 2024, The health coaching apps market size has grown rapidly in recent years. It will grow from $3.83 billion in 2023 to $4.25 billion in 2024 at a compound annual growth rate (CAGR) of 10.8%. The growth in the historic period can be attributed to increasing smartphone penetration, rising awareness of personal health and wellness, technological advancements in mobile health applications, growing interest in preventive healthcare, demand for convenient and accessible healthcare solutions.
The health coaching apps market size is expected to see rapid growth in the next few years. It will grow to $6.25 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to aging population and focus on healthy aging, increasing adoption of wearable fitness devices, expansion of telehealth services, rising healthcare costs and demand for affordable solutions, emphasis on mental health and stress management. Major trends in the forecast period include integration of artificial intelligence for personalized coaching, gamification of health coaching apps to enhance user engagement, incorporation of virtual reality for immersive wellness experiences, partnerships with healthcare providers and insurance companies, focus on data privacy and security in health app development.
The increasing prevalence of diabetes is expected to propel the growth of the health coaching app market going forward. Diabetes refers to a long-term metabolic disease that causes high blood glucose levels. Health coaching apps aid patients suffering from diabetes in enhancing their sugar control and promoting a healthy diet by providing personalized feedback about meals, physical activities, and lifestyle. For instance, in June 2022, according to the International Diabetes Federation, a Belgium-based diabetes federation, the prevalence of diabetes among adults aged 20–79 years had increased to 10.5% worldwide, with over half (44.7%) of people still undiagnosed. Further, around 783 million adults, or one in eight people, are expected to have diabetes by 2045. Therefore, the increasing prevalence of diabetes is driving the growth of the health coaching app market.
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The health coaching apps market covered in this report is segmented –
1) By Type: General Wellness Apps, Fitness Apps, Nutrition Apps, Mental Health Apps, Medication Management Apps, Other Types
2) By Platform: iOS, Android, Other Platforms
3) By Business Model: Paid Apps, Free Apps, Freemium Apps
4) By End Users: Individuals, Healthcare Providers, Employers
Major companies operating in the health coaching app market are developing innovative solutions, such as AI-powered health coaching apps, to gain a competitive edge in the market. An AI-powered health coaching app is a digital tool that uses artificial intelligence to provide personalized health recommendations and support to users. For instance, in September 2022, Onvy HealthTech, a Germany-based digital health company, launched AI Health Coach, an AI-powered app-based platform designed to keep users physically and mentally balanced. The AI Health Coach converts data into practical feedback, enabling users to achieve and maintain optimal physical and mental health. The AI Health Coach organizes a user’s health into four major pillars or zones, including recovery, activity, stress, and mindfulness. With its zone concept, Onvy users get daily recommendations on the optimal amount for each metric.
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