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How Has the Healthcare CRM Market Size and Growth Forecast Changed Over Time?
The healthcare CRM market size has seen remarkable growth in recent years. From $20.87 billion in 2024, the market is expected to grow to $24.12 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. This expansion during the historical period can be attributed to patient-centered care, regulatory compliance, population health management, telehealth integration, and referral management.
The healthcare CRM market size is further projected to attain a value of $45.34 billion by 2029 at a CAGR of 17.1%. The surge during the forecast period can be credited to developments in telemedicine, predictive analytics, interoperability, pandemic preparedness, and value-based care. Major trends influencing this growth include data analytics and insights, mobile CRM applications, personalized care plans, artificial intelligence and chatbots, and social determinants of health.
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What Are the Key Growth Drivers of the Healthcare CRM Market?
The increasing deployment of CRM systems in hospitals and clinics is a significant growth driver for the healthcare CRM market. Healthcare CRM software offers a comprehensive patient database that is safely stored and inaccessible to outside parties. Patients can readily obtain necessary information through text, call, or email from any location. This immediate service and solution enhancement contribute to the overall efficiency of the healthcare sector. As per an article by Financesonline, a Poland-based platform for SaaS/B2B software and financial product reviews, by 2022, over 90% of hospitals will utilize electronic health records (EHR). Here, CRM systems supplement EHR by offering and unifying communication capabilities for multiple concurrent patient engagements and access to patient profiles.
What are the Major Segments Within the Global Healthcare CRM Market?
1) By Component: Software, Services
2) By Technology: Predictive, Mobile, Social, Collaborative, Other Technologies
3) By Deployment Model: On-Premise Model, Web or Cloud-based Model
4) By Application: Community Outreach, Community Health Education, Service Outreach or Promotion, Financial Donor Management, Case Coordination, Patient Information Management, Pre-Authorizations or Eligibility, Other Applications
5) By End-Users: Providers, Payers, Life Science Industry
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Which Companies are Major Players in the Healthcare CRM Market?
Major companies operating in the healthcare CRM market include Accenture plc, Allscripts Healthcare LLC, Amdocs, Alvaria Inc., Cerner Corporation, Healthgrades Marketplace LLC, IBM Corporation, Infor Inc., Keona Health, Microsoft Corporation, NICE Systems Inc., Oracle Corporation, Pegasystems Inc., R1 RCM Inc., SAP SE, SugarCRM Inc., Veeva Systems Inc., Verint Systems Inc., Zoho Corporation Pvt. Ltd., Athenahealth, Brightree LLC, ChARM Health Pty Ltd., CureMD Inc., DocPlanner Group, DrChrono, eClinicalWorks, Epic Systems Corp., Evariant Co., Greenway Health, HubSpot Inc., Insightly Inc., Kareo Inc.
What Are the Emerging Trends in the Healthcare CRM Market?
Companies in the healthcare CRM market are innovating products like MyChart to enhance patient engagement by providing access to medical records, appointment scheduling, and secure communication with healthcare providers. For instance, in March 2022, Epic Systems Corporation, a US-based healthcare software company, launched Cheers. This CRM platform, specifically designed for the healthcare sector, aims to enhance patient engagement and streamline communication by integrating deeply with existing electronic health record (EHR) systems, enabling healthcare organizations to engage patients through trusted channels like MyChart.
Which Region Dominates the Healthcare CRM Market?
North America was the largest region in the healthcare CRM market in 2024. The healthcare CRM market report also covers regions such as Asia-Pacific, Western Europe, Eastern Europe, South America, and the Middle East and Africa.
What Does The Healthcare CRM Market Offer?
Healthcare CRM is a customer relationship management system designed exclusively for the healthcare sector. It combines data from numerous sources (from patient and consumer demographics to social, behavioral, and clinical data) to provide a comprehensive picture of patients’ routines and activities. The Healthcare CRM Market from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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