What is the current market size and future outlook for the healthcare data monetization market?
The healthcare data monetization market size has grown rapidly in recent years. It will grow from $0.83 billion in 2024 to $0.99 billion in 2025 at a compound annual growth rate (CAGR) of 19.9%. The growth in the historic period can be attributed to increased focus on data privacy and security, increase in use of external data sources.
The healthcare data monetization market size is expected to see rapid growth in the next few years. It will grow to $2.04 billion in 2029 at a compound annual growth rate (CAGR) of 19.7%. The growth in the forecast period can be attributed to widespread adoption of electronic health records (EHR), increasing regulatory compliance and standards. Major trends in the forecast period include increased focus on data privacy and security, rise of data exchange platforms, expansion of value-based care models, integration of artificial intelligence and machine learning, emergence of data monetization partnerships.
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Which Market drivers have played a significant role in driving the healthcare data monetization market?
The widespread adoption of electronic health records is expected to propel the growth of the healthcare data monetization market going forward. Electronic health records are digital versions of patients’ medical records that contain information about their health history, diagnoses, medications, and treatments. EHRs (Electronic Health Records) are used in healthcare data monetization for medical research, drug development, and clinical trials, to better treatments and personalized medicine. For instance, in June 2023, according to a survey of 32 companies by Munich Re Group, a Germany-based insurance company, around 90% of carriers are currently using EHRs, and EHR adoption has increased by 38% since 2020. Therefore, the widespread adoption of electronic health records is driving the growth of the healthcare data monetization market.
What are the key segments within the healthcare data monetization market?
The healthcare data monetization market covered in this report is segmented –
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical And Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies
Subsegments:
1) By Direct Data Monetization: Data Licensing And Sales, Data Sharing Agreements, Subscription-Based Access To Data
2) By Indirect Data Monetization: Enhanced Patient Care Services, Improved Operational Efficiency, Targeted marketing And Advertising, Research And Development Collaborations
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Which key players are shaping the healthcare data monetization market?
Major companies operating in the healthcare data monetization market report are Google LLC, McKesson Corporation, Microsoft Corporation, Siemens AG, Accenture PLC, Oracle Corporation, SAP SE, Salesforce Inc., GE Healthcare, Infosys Limited, Cerner Corporation, OpenText Corporation, Epic Systems Corporation, Snowflake Inc., Informatica Inc., TIBCO Software Inc., QlikTech International AB, Innovaccer Inc., Sisense Inc., H1.Co, Infor, SAS Institute Inc., Virtusa Corp., John Snow Labs Inc., HTEC Group
Which transformative trends will shape the healthcare data monetization market landscape?
Major companies operating in the healthcare data monetization market are introducing various innovations in digital transformation, such as Software as a Service, that helps healthcare providers deliver more personalized patient experiences. SaaS, or Software as a Service, is a software delivery model where applications are hosted in the cloud and accessed by users over the internet, typically through a web browser or mobile app. For instance, in April 2023, Salesforce, a US-based cloud-based software company, announced new Customer 360 for Health capabilities designed to help healthcare providers deliver more personalized patient experiences. The innovations aim to streamline processes, reduce costs, and improve patient care by leveraging real-time data, AI, and automation. These features help healthcare and life sciences organizations enhance the overall care experience with the full power of Salesforce technology, including real-time data from Data Cloud, Einstein AI, and automation with Flow.
How do regional factors impact the healthcare data monetization market, and which region is the largest contributor?
North America was the largest region in the healthcare data monetization market in 2024. The regions covered in the healthcare data monetization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Healthcare Data Monetization Market Report 2025 Offer?
The healthcare data monetization market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Healthcare data monetization refers to the process of using healthcare data to obtain quantifiable economic benefits. It involves the practice of selling or licensing patient data to third-party organizations to generate revenue (direct monetization) or using healthcare data to improve existing products or create new ones that generate revenue (indirect monetization).
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