The Healthcare Data Monetization Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Healthcare Data Monetization Global Market Report 2024, The healthcare data monetization market size has grown exponentially in recent years. It will grow from $0.69 billion in 2023 to $0.83 billion in 2024 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period can be attributed to increased focus on data privacy and security, increase in use of external data sources.
The healthcare data monetization market size is expected to see rapid growth in the next few years. It will grow to $1.7 billion in 2028 at a compound annual growth rate (CAGR) of 19.7%. The growth in the forecast period can be attributed to widespread adoption of electronic health records (ehr), increasing regulatory compliance and standards. Major trends in the forecast period include increased focus on data privacy and security, rise of data exchange platforms, expansion of value-based care models, integration of artificial intelligence and machine learning, emergence of data monetization partnerships.
The widespread adoption of electronic health records is expected to propel the growth of the healthcare data monetization market going forward. Electronic health records are digital versions of patients’ medical records that contain information about their health history, diagnoses, medications, and treatments. EHRs (Electronic Health Records) are used in healthcare data monetization for medical research, drug development, and clinical trials, to better treatments and personalized medicine. For instance, in June 2023, according to a survey of 32 companies by Munich Re Group, a Germany-based insurance company, around 90% of carriers are currently using EHRs, and EHR adoption has increased by 38% since 2020. Therefore, the widespread adoption of electronic health records is driving the growth of the healthcare data monetization market.
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The healthcare data monetization market covered in this report is segmented –
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical and Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies
Major companies operating in the healthcare data monetization market are introducing various innovations in digital transformation, such as Software as a Service, that helps healthcare providers deliver more personalized patient experiences. SaaS, or Software as a Service, is a software delivery model where applications are hosted in the cloud and accessed by users over the internet, typically through a web browser or mobile app. For instance, in April 2023, Salesforce, a US-based cloud-based software company, announced new Customer 360 for Health capabilities designed to help healthcare providers deliver more personalized patient experiences. The innovations aim to streamline processes, reduce costs, and improve patient care by leveraging real-time data, AI, and automation. These features help healthcare and life sciences organizations enhance the overall care experience with the full power of Salesforce technology, including real-time data from Data Cloud, Einstein AI, and automation with Flow.
The healthcare data monetization market report table of contents includes:
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