Hen Market Forecast 2024: Trends and Hen Market Dynamics

Overview and Scope
Hen refers to domesticated female chickens that are over a year old. The scientific name of the hen is Gallus domesticus, and it is considered an omnivorous species that feeds on insects, seeds, and grains as a food source. It is commonly used to produce meat and lay eggs for human consumption as a lean source of protein.

Sizing and Forecast
The hen market size has grown strongly in recent years. It will grow from $250.53 billion in 2023 to $269.27 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%.  The  growth in the historic period can be attributed to population growth and urbanization, changing dietary preferences, economic development, livestock farming practices, health and nutritional awareness..

The hen market size is expected to see strong growth in the next few years. It will grow to $357.83 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%.  The growth in the forecast period can be attributed to health and wellness trends, sustainable farming practices, dietary shifts and protein demand, regulatory compliance and animal welfare, global food security.. Major trends in the forecast period include environmental sustainability, egg quality assurance programs, local and small-scale production, egg-based products innovation, educational initiatives..

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Segmentation & Regional Insights
The hen market covered in this report is segmented –

1) By Product Type: Eggs, Meat
2) By Packaging Type: Vaccum Skin Packaging, Modified Atomspheric Packaging, Overwrap Packaging, Shrink Packaging, Vaccum Thermoformed Packaging
3) By Distribution Channel: Business To Business, Business To Consumer
4) By Application: Food Services, Retail

Europe was the largest region in the hen market in 2023. Asia-Pacific is expected to be the hen market report fastest-growing region in the forecast period. The regions covered in the hen market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The increasing meat consumption per capita is expected to propel the growth of the hen market going forward. Meat consumption per capita refers to the amount of red meat and poultry that an average person consumes in a year, measured in retail weight. The increased meat consumption per capita is mostly driven by population growth, urbanization, rising incomes, and the rise in popularity of high-protein diets, where hens dominate meat consumption as it is generally affordable and low in fat while providing high-quality protein with a desirable fatty acid profile. For instance, in July 2021, according to the Food and Agriculture Organization (FAO) agriculture report outlook 2021–2030 shared by the Organization for Economic Co-operation and Development (OECD), a France-based intergovernmental organization, it is anticipated that global meat consumption per capita would rise by 0.3% per year to 35.4 kg in retail weight equivalent by 2030. In addition, due to its more wholesome food option, affordable pricing, and ease of preparation, chicken meat is predicted to account for 41% of all the protein from meat sources in 2030, increasing by 2%. Therefore, increasing meat consumption per capita is driving the growth of the hen market.

Key Industry Players
Major companies operating in the hen market are focusing on innovative products such naturegg solar free range and naturegg omega plus solar free range eggs  to drive revenues in their market. The nutritionally improved naturegg omega plus solar free range eggs offer a further supply of lutein and dha, omega-3 fatty acids, which are vital for the health and function of the brain. For instance, in November 2023, Burnbraev Farms, a Canada-based egg operating company launched naturegg solar free range and naturegg omega plus solar free range eggs. The products will be made at Burnbrae’s solar-powered farm, which is outfitted with lighting, ventilation, and high-efficiency motors and the company’s objective of lowering greenhouse gas emissions is being approached with this solar farm. Eggs from Burnbraev Farms are a nutritious option for consumers because they are high in protein, vitamins, and minerals. With the right weather and environmental circumstances, the birds employed to produce these eggs can be outside, engaging in natural activities such foraging for insects, which results in eggs that are healthier and tastier.

The hen market report table of contents includes:

1. Executive Summary
2. Hen Market Characteristics
3. Hen Market Trends And Strategies
4. Hen Market – Macro Economic Scenario
5. Global Hen Market Size and Growth.
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32. Global Hen Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Hen Market
34. Hen Market Future Outlook and Potential Analysis
35. Appendix

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