How large is the home shopping market, and what is its growth trajectory?
The home shopping market size has grown rapidly in recent years. It will grow from $5049.24 billion in 2024 to $5920.92 billion in 2025 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to rise of television shopping channels, before the internet era, the growth of e-commerce platforms, the proliferation of smartphones, increasing disposable income, and the development of direct marketing strategies.
The home shopping market size is expected to see rapid growth in the next few years. It will grow to $11048.8 billion in 2029 at a compound annual growth rate (CAGR) of 16.9%. The growth in the forecast period can be attributed to growing consumer awareness of sustainability, integration of shopping features into social media platforms, increasing spend on social media advertisements, rising urbanization, and increasing in the number of internet users. Major trends in the forecast period include the integration of technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), increasing artificial intelligence (AI)-driven personalization, rapid digitalization, and high adoption of online shopping, technological developments, and adopting safe payment systems.
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What have been the primary factors driving the home shopping market’s growth?
The increasing e-commerce activities are expected to propel the growth of the home shopping market going forward. E-commerce, also known as electronic commerce, refers to the buying and selling goods and services over the internet. The increasing e-commerce activities are due to the widespread availability of high-speed internet, improved logistics and shipping solutions, and increasing secure and efficient online payment gateways. E-commerce platforms can offer a superior and convenient shopping experience, attract a broader customer base, and optimize their operations for growth and efficiency. For instance, in February 2024, according to the United States Census Bureau, a US-based government agency, total e-commerce sales were $1,118.7 billion in 2023, an increase of 7.6% (±1.2%) from 2022. Therefore, the increasing e-commerce activities drive the home shopping market
What are the key segments within the home shopping market?
The home shopping market covered in this report is segmented –
1) By Product Type: Groceries, Apparels And Accessories, Footwear, Personal And Beauty Care, Furniture And Home Décor, Electronic Goods, Other Product Types
2) By Payment Mode: Card Payments, Digital Wallets, Bank Transfers, Cash Payments, Other Payment Modes
3) By Market Type: Teleshopping, E-Commerce And Mobile Shopping, Other Market Types
Subsegments
1) By Groceries: Fresh Food, Packaged Food, Beverages
2) By Apparels And Accessories: Men’s Apparel, Women’s Apparel, Kids’ Apparel, Jewelry and Watches
3) By Footwear: Men’s Footwear, Women’s Footwear, Sports and Casual Footwear
4) By Personal And Beauty Care: Skincare, Haircare, Cosmetics, Personal Hygiene
5) By Furniture And Home Décor: Living Room Furniture, Bedroom Furniture, Kitchen & Dining Furniture, Home Accessories, Decorative Items
6) By Electronic Goods: Consumer Electronics, Home Appliances, Gadgets and Wearables
7) By Other Product Types: Sports and Fitness Equipment, Books and Stationery, Pet Supplies, Toys and Games
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Which key players are shaping the home shopping market?
Major companies operating in the home shopping market are Walmart Inc., Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Majid Al Futtaim, eBay Inc., Flipkart Private Limted, HSE Home Shopping GmbH, Croma, Vaibhav Global Limited, Meesho, Naaptol Company, Shop LC, Hammacher Schlemmer, American Swan, ShopHQ, HomeShop18, Ubuy, Koovs PLC, Tata Cliq, Planet Shopping, Sears, Roebuck and Co.
How will emerging trends drive the home shopping market throughout the forecast period?
Major companies operating in the home shopping market are focused on technological advancements, such as immersive digital shopping experiences, to explore and buy products from the comfort of their homes. An immersive digital shopping experience is a multi-sensory experience that combines various interactions to create intuitive and emotional value for the user. This type of experience can be presented through different interfaces, including flat screens, natural interfaces (voice, spatial, gesture-based, auditory, or olfactory), and extended reality (3D, augmented, virtual, or mixed reality) technologies. For instance, in May 2024, Walmart, a US-based retail corporation operating a hypermarket chain, launched Walmart Realm, an immersive digital shopping platform. It lets customers explore virtual environments themed around various styles and product categories. Walmart Realm includes influencer-led virtual shops, gamification elements such as mini-games and collectible rewards, and partnerships with content designers and platform providers such as Sawhorse and Emperia.
How do regional factors impact the home shopping market, and which region is the largest contributor?
Asia-Pacific was the largest region in the home shopping market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Home Shopping Market Report 2025 Offer?
The home shopping market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Home shopping refers to the practice of purchasing goods and services from home, typically through television networks, online retailers, or catalogs. It offers convenience, a wide range of products, and often competitive pricing, catering to the growing demand for ease and efficiency in shopping.
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