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How big is the horse racing market today, and what are its future growth expectations?
The horse racing market size has grown strongly in recent years. It will grow from $387.90 billion in 2024 to $423.94 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to increase in popularity of online betting, increase in sponsorship and investment, increase in high-profile events, increase in the number of international events, and increasing demand for digital platforms.
The horse racing market size is expected to see strong growth in the next few years. It will grow to $599.52 billion in 2029 at a compound annual growth rate (CAGR) of 9.0%. The growth in the forecast period can be attributed to growing online betting platforms, increasing global interest in equestrian sports, rising disposable incomes enabling leisure spending, rising government regulations impacting gambling and race operations, and rising sponsorships and media rights revenue. Major trends in the forecast period include integration of advanced data analytics for performance optimization, adoption of virtual reality for enhanced fan experiences, development of wearable technologies for horse health monitoring, implementation of AI-driven betting platforms, increased use of green energy at racetracks, and expansion into online and virtual racing events.
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What have been the primary factors driving the horse racing market’s growth?
The increasing popularity of online betting is expected to drive the growth of the horse racing market going forward. Online betting refers to the act of placing wagers on sports, casino games, or other events via the internet using websites or mobile apps. The increase in online betting is driven by convenience, accessibility, and the wide variety of betting options available at any time. Horse racing boosts online betting by offering frequent events, diverse wagering options, real-time data, and high betting volumes, driving engagement and revenue. For instance, in October 2024, according to HM Revenue & Customs, a UK-based government department for the collection of taxes, total betting and gaming receipts in the UK for the first quarter of the 2024–2025 financial year (April to June) reached $1,110.98 million (£884 million). This marks an increase of $21.37 million (£17 million), or 2%, compared to the same period in the previous financial year. Therefore, the increasing popularity of online betting is driving the growth of the horse racing market.
What are the key segments within the horse racing market?
The horse racing market covered in this report is segmented –
1) By Type: Win Bet, Each Way, Single Bet, Multiple Bets, Straight Forecast, Reverse Forecast, Tricast
2) By Revenue Stream: Betting Revenue, Live Event Revenue, Broadcasting Rights, Sponsorship And Advertising, Horse Sales And Breeding
3) By Application: Online, Racecourse, Lottery Store, Other Applications
Subsegments:
1) By Win Bet: Fixed Odds Win Bet, Pari-Mutuel Win Bet, Tote Win Bet, Exchange Win Bet
2) By Each Way: Fixed Odds Each Way, Pari-Mutuel Each Way, Enhanced Odds Each Way, Extra Place Each Way
3) By Single Bet: Win Single, Place Single, Show Single, Odds-On Single
4) By Multiple Bets: Double, Treble, Accumulator, Heinz, Super Heinz, Goliath
5) By Straight Forecast: Exacta, Straight Forecast, Tote Forecast, Fixed Odds Forecast
6) By Reverse Forecast: Reverse Exacta, Reverse Forecast, Combination Forecast
7) By Tricast: Trifecta, Straight Tricast, Combination Tricast, Boxed Tricast
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Which key players are shaping the horse racing market?
Major companies operating in the horse racing market are Bally’s Corporation, Churchill Downs Incorporated, Betfair Group Limited, Woodbine Entertainment Group, The Jockey Club, Racing Victoria Limited., WinStar Farm LLC, Godolphin LLC, Juddmonte Farms Limited, Coolmore and Associated Stud Farms Limited., Keeneland Association Inc., Tattersalls Limited., Arrowfield Stud Pty. Limited, Experiential Squared Inc., AmWest Entertainment LLC, Spendthrift Farm LLC, Fasig-Tipton Company Inc., Hronis Racing LLC, Exacta Systems LLC., SF Racing LLC
How will emerging trends drive the horse racing market throughout the forecast period?
Major companies operating in the horse racing market are focusing on technological advancements such as digital betting platforms to enhance betting experiences, improve transparency, and attract a broader audience. Digital betting platforms are online services that allow users to place wagers on various events, including sports, casino games, and esports. For instance, in March 2023, DraftKings Inc., a US-based sports betting company, launched the DK Horse app. This app enables users to place bets on horse races worldwide, featuring live streaming, real-time odds, and a user-friendly interface. Designed to offer a seamless and engaging experience for horse racing enthusiasts, it provides a convenient way to wager and track their favorite races. The launch of DK Horse reflects the growing demand for digital betting platforms in the horse racing industry.
How do regional factors impact the horse racing market, and which region is the largest contributor?
North America was the largest region in the horse racing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the horse racing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Horse Racing Market Report 2025 Offer?
The horse racing market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Horse racing is a competitive sport in which horses, ridden by jockeys or driven in harness, race over a set distance on a track or course. It is one of the oldest sports, often associated with betting and entertainment. Races vary in format, including flat racing, steeplechase, and harness racing, depending on the breed and discipline.
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