Household Cleaning Products Market Size, Share, Growth, Trends and Forecast 2033

Overview and Scope

The household cleaning product market consists of sales of household cleaning products by entities (organizations, sole traders, and partnerships) that are used to remove dirt, including dust, stains, bad smells, and clutter from surfaces. These include products such as laundry detergents, surface cleaners, dishwashing products, and toilet cleaners. These products are generally used to clean soft or hard surfaces in the home. These are packed into easily recognizable bottles, sachets, and other forms with different colors and fragrances.

Sizing and Forecast

The household cleaning products market size has grown strongly in recent years. It will grow from $116.76 billion in 2023 to $126.64 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to rising health and hygiene awareness, urbanization and changing lifestyles, environmental concerns, product innovation and branding, dual-income households.

The household cleaning products market size is expected to see strong growth in the next few years. It will grow to $178.3 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to pandemic-driven hygiene practices, smart home integration, increased focus on disinfection, sustainable packaging, rise of private labels. Major trends in the forecast period include rise in eco-friendly and sustainable products, growth of disinfectant and antimicrobial products, expansion of e-commerce channels, innovations in packaging design, integration of smart and connected technologies.

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Segmentation & Regional Insights

The household cleaning products market covered in this report is segmented –

1) By Product: Dishwashing Products, Toilet Cleaners, Surface Cleaners, Laundry Detergents, Other Products

2) By Distribution Channel: Supermarkets, Convenience Store, Online Retail

3) By Application: Bathroom, Kitchen, Floor

North America was the largest region in the household cleaning products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the household cleaning products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth

Increasing awareness of natural household cleaning products is expected to propel the growth of the household cleaning products market. Natural household cleaning products refer to cleaning agents and solutions that are formulated using ingredients derived from natural sources, such as plants, minerals, and essential oils. Consumers are increasingly shifting towards natural or “green” household cleaners, as they provide a sense of sustainability and do not contain hazardous chemicals. For instance, in May 2022, The Environmental Protection Agency, a US-based government agency launched revitalized Design for the Environment logo for eco-friendly antimicrobial solutions, promoting sustainable cleaning products. Similarly, in March 2022, according to Sensormatic Solutions, a US-based retail technology provider, subsidiary of by Johnson Controls a survey of 1000 U.S. consumers revealed an 80% focus on sustainability, with 70% expressing a willingness to pay more, emphasizing its crucial role. Additionally, 54% actively researching eco-initiatives, businesses face a shifting landscape, as half of consumers believe sustainability is imperative, shaping purchasing behaviors. Therefore, the increasing awareness of natural household cleaning products is driving the household cleaning products market.

Key Industry Players

Major companies operating in the household cleaning products market report are The Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, The Dial Corporation, Colgate-Palmolive, Reckitt Benckiser Group plc, Kao Group, S. C. Johnson & Son Inc, Amway Corporation, The Clorox Company, Church & Dwight Co. Inc., The Sun Products Corporation, Dabur India Limited, Godrej Consumer Products Limited, Zep Inc., Nice-Pak Products Inc., Werner & Mertz GmbH, Grove Collaborative, The Honest Company, McBride plc, CareClean, KLEEN, Ecover, Bombril S/A, everdrop GmbH, Astley Dye & Chemical Co. Ltd., Jelmar LLC, For Life Products, Method Products PBC, Aqdot Limited, Seventh Generation

The household cleaning products market report table of contents includes: