Instant tea premix is a convenient, ready-to-use powder or granule formulation that allows for the quick preparation of tea by simply adding hot water. These premixes are designed to dissolve easily, providing a consistent tea flavor without the need for brewing tea leaves.
Sizing and Forecast
The instant tea premix market size has grown strongly in recent years. It will grow from 1.49 billion in 2023 to 1.6 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increased focus on low-calorie beverage, increase in the trend of coffee consumption and fluctuating prices, increase in disposable income, increased demand for ready-mixed beverages, and increase in health awareness and a surge in disposable income
The instant tea premix market size is expected to see strong growth in the next few years. It will grow to $2.15 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to growing preference for ready-to-drink, rising disposable incomes, rising health consciousness, increasingly focused on producing instant tea powder, and increasing trends towards vegetarian and vegan foods to push demanding. Major trends in the forecast period include product innovation and differentiation, introduction of new flavors, increasing packaging innovations, increasing demand for organic and natural ingredients, and innovations of new flavors with variations.
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Segmentation & Regional Insights
The instant tea premix market covered in this report is segmented –
1) By Product type: Cardamom Tea Premix, Ginger Tea Premix, Masala Tea Premix, Lemon Tea Premix, Plain Tea Premix, Lemon Grass Tea Premix
2) By Nature: Organic Tea Premixes, Conventional Tea Premixes
3) By Form: Powder, Paste, Granules
4) By Sales channel: Hypermarket And Supermarket, Convenience Store, Drug Stores, Specialty Stores, Traditional Grocery Store, Online Stores
5) By Application: Residential, Commercial
North America was the largest region in the instant tea premix market in 2023. The regions covered in the instant tea premix market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing preference for ready-to-drink beverages is expected to propel the growth of the instant tea premix market going forward. Ready-to-drink (RTD) beverages are packaged for instant consumption, requiring no mixing or preparation by the consumer, and available in bottles, cans, or cartons at chilled or room temperature, offering immediate refreshment on the go. The preference for RTD beverages reflects a broader shift towards convenience, health-consciousness, and quality in consumer choices. Tea premixes enhance the RTD beverage market by providing a convenient, consistent, and versatile base for creating a wide array of tea-based drinks that meet consumer demands for taste, health benefits, and convenience. For instance, in December 2022, according to the United States Department of Agriculture, a US-based federal agency, non-alcoholic beverage exports from the United States increased to $13.6 million in 2022, a 20% increase. Moreover, in September 2022, the report published by the Distilled Spirits Council, a US-based national trade association, increased sales and volume of spirits-based RTDs. Premixed cocktail or spirits-based RTD supplier revenue increased by 42.3% to $1.6 billion in 2021. This category’s volume increased by 56%, selling 13.1 million more cases than in 2020. Therefore, the increasing demand for health and wellness products drives the instant tea premix market.
Key Industry Players
Major companies operating in the instant tea premix market are Nestlé S.A., Tata Consumer Products Limited, Bigelow Tea, Dilmah Ceylon Tea Company PLC, Whittard of Chelsea, Typhoo Tea Ltd., Yogi Tea, Kusmi Tea, Clipper Teas, Society Tea, Lipton, Tetley, Dammann Frères, Mariage Frères, Wissotzky Tea, Tenzo Matcha, Wagh Bakri Tea Group, Ito En Ltd., TGL Co., Samaara Tea
The instant tea premix market report table of contents includes:
1. Executive Summary
- Instant Tea Premix Market Characteristics
- Instant Tea Premix Market Trends And Strategies
- Instant Tea Premix Market – Macro Economic Scenario
- Global Instant Tea Premix Market Size and Growth
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32. Global Instant Tea Premix Market Competitive Benchmarking - Global Instant Tea Premix Market Competitive Dashboard
- Key Mergers And Acquisitions In The Instant Tea Premix Market
- Instant Tea Premix Market Future Outlook and Potential Analysis
- Appendix
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