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How large is the k-12 online education market, and what is its growth trajectory?
The K-12 online education market size has grown exponentially in recent years. It will grow from $126.52 billion in 2024 to $155.44 billion in 2025 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to enhanced engagement, increased accessibility, rise of mobile learning, improved teacher training, increased parental involvement.
The K-12 online education market size is expected to see exponential growth in the next few years. It will grow to $349.77 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to growing demand for personalized learning, cost-effective, flexibility in scheduling, growing demand for stem education, growing demand for online tutoring. Major trends in the forecast period include advancements in learning management systems, improved data analytics, enhanced collaboration tools, use of artificial intelligence (AI), and use of virtual and augmented reality.
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What key drivers have fueled the k-12 online education market’s development over the years?
The growing significance of digitalization is expected to propel the growth of the K-12 online education market going forward. Digitalization is converting information, data, or physical objects into a digital format that computers can quickly process, store, and transmit. The growing significance of digitalization is due to increased brand awareness and visibility, enhanced customer engagement, improved customer support, and cost-effective marketing. K-12 online education catalyzes the digitalization of education by harnessing technology to enhance teaching and learning processes, promote accessibility and inclusivity, and prepare students for success in the digital age. For instance, in February 2024, according to a report published by the UK government, in 2022, provisional estimates indicate that the digital sector contributed $171.25 million to the UK economy, accounting for 7.2% of the total UK gross value added (GVA), represents an increase of 7.1% in 2021. Therefore, the growing significance of digitalization is driving the growth of the K-12 online education market.
What is the segmentation for the k-12 online education market?
The K-12 online education market covered in this report is segmented –
1) By Components: Solutions, Services
2) By Grade: Kindergarten, Elementary, Middle School, High School
3) By Deployment: Cloud, On-Premises
4) By Platform: Gamification, Mobile, Tablet, Laptops Or Chrome Books, Big Data And Analytics, LMS Or Virtual Learning Environments, Other Platforms
5) By End User: Schools, Individuals, Private Tutors
Subsegments:
1) By Solutions: Learning Management Systems (LMS), Virtual Classrooms, Educational Content And Resources, Assessment And Evaluation Tools, Collaboration Tools, Communication Platforms
2) By Services: Consulting And Integration Services, Training And Support Services, Managed Services, Content Development And Customization Services
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Who are the most influential companies in the k-12 online education market?
Major companies operating in the K-12 online education market are Pearson Plc, Bright Horizons, Stride Inc., Scholastic Inc., Cengage Inc., GEMS Education, TAL Education Group, Houghton Mifflin Harcourt, McGraw-Hill Education, GoStudent, Chegg, Blackboard, Cognita, BYJU’s, Instructure Inc., Amplify, Great Minds, Duolingo, Lightspeed Systems Inc., Hurix Systems Pvt. Ltd., EverFi, Newsela, Dreambox Learning, NoRedInk.com
What are the top industry trends projected to impact the k-12 online education market?
Major companies operating in the K-12 online education market are focusing on developing advanced solutions, such as K-12 Artificial Intelligence (AI) based courses, to stay ahead of the curve and equip students and educators with the skills necessary for the future. K-12 Artificial Intelligence (AI) based courses are educational programs designed to introduce students from kindergarten through 12th grade to artificial intelligence’s concepts, applications, and implications. For instance, in May 2024, CodeHS, a US-based online education platform, launched the CodeHS AI curriculum, a new K-12 Artificial Intelligence (AI) curriculum, and professional development courses. The new AI curriculum includes several introductory courses for middle and high schools and dozens of projects for grades K-12 that can be incorporated as a standalone course or integrated into existing courses. This course imparts crucial programming concepts to students, empowering them to utilize AI effectively in both computer science and broader societal contexts. It is structured to establish a solid understanding of AI and its practical applications, laying the groundwork for students to pursue more advanced AI courses later.
What are the major regional insights for the k-12 online education market, and which region holds the top position?
North America was the largest region in the K-12 online education market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 online education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The K-12 Online Education Market Report 2025 Offer?
The k-12 online education market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
K-12 online education refers to delivering educational content and instruction for kindergarten through 12th-grade students via the internet or digital platforms. It involves using technology to facilitate learning outside of traditional classroom settings, allowing students to access lessons, assignments, and interactive activities from anywhere with an internet connection.
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