How big is the k-12 testing and assessment market today, and what are its future growth expectations?
The K-12 testing and assessment market size has grown strongly in recent years. It will grow from $12.53 billion in 2024 to $13.69 billion in 2025 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to rising awareness of learning, growing use of games for assessment, and growing awareness of personalized learning.
The K-12 testing and assessment market size is expected to see strong growth in the next few years. It will grow to $19.31 billion in 2029 at a compound annual growth rate (CAGR) of 9.0%. The growth in the forecast period can be attributed to the increasing number of private tutors, increasing demand for online education, and increasing demand for standard assessments. Major trends in the forecast period include product innovations, partnerships, and technological advancements.
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K-12 Testing And Assessment Market Report 2025
How has the k-12 testing and assessment market evolved, and what factors have shaped its growth?
The rising demand for online education is expected to propel the growth of the K-12 testing and assessment market going forward. Online education refers to delivering educational content and instruction via the Internet. The demand for online education is rising because of its flexibility, accessibility, and quality of remote learning options, driven by technological advancements and evolving learning needs. K-12 testing and assessment in online education offer numerous advantages by providing personalized, data-driven, and engaging ways to measure and support student learning, ensuring that students receive a high-quality education regardless of the learning environment. For instance, in January 2024, according to Eurostat, a Luxembourg-based government agency, in 2023, 30% of EU internet users aged 16 to 74 participated in an online course or utilized online learning resources in the three months. This reflects a 2-percentage point increase from 2022 when the figure was 28%. Therefore, the rising demand for online education is driving the growth of the K-12 testing and assessment market.
What are the major segments of the k-12 testing and assessment market?
The K-12 testing and assessment market covered in this report is segmented –
1) By Component: Software, Content, Services
2) By Product: Curriculum-Based Testing, Non-Curriculum-Based Testing
3) By Method: Blended Method, Online Method, Traditional Method
4) By End-User: Schools, Education Institutions, Government Agencies, Private Organizations
Subsegments:
1) By Software: Assessment Management Software, Learning Management Systems (LMS), Data Analytics And Reporting Software, Test Creation And Delivery Tools
2) By Content: Test Items And Question Banks, Pre-Built Assessments (Standardized Tests, Practice Tests), Adaptive Testing Content, Curriculum-Based Content
3) By Services: Consulting Services, Training And Support Services, Test Administration Services, Data Management And Analysis Services, Scoring And Reporting Services
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K-12 Testing And Assessment Market Report 2025
Which companies dominate the k-12 testing and assessment market?
Major companies operating in the K-12 testing and assessment market are Pearson Plc, Sylvan Learning LLC, Educational Testing Service, Coursera Inc., Houghton Mifflin Harcourt, Instructure Inc., Renaissance Learning Inc., Scantron Corporation, ACT Inc., NWEA, Edgenuity, Excelsoft Technologies Pvt. Ltd., Questar Assessment Inc., Measured Progress, Cognia, Educational Initiatives Pvt. Ltd., Istation inc., Proprofs Inc., Lexia Learning Systems LLC, Edulastic Inc., Cambium Assessment Inc., CORE Education and Consulting Solutions, Illuminate Education Inc., Otus LLC, Classworks Inc.
How will evolving trends contribute to the growth of the k-12 testing and assessment market?
Major companies operating in the K–12 testing and assessment market are developing next-generation assessment solutions to evaluate student performance and outcomes better. Next-generation assessment solutions represent a significant advancement in educational evaluation, offering more personalized, data-driven, and engaging ways to measure and support student learning. For instance, in December 2023, New Meridian, an Austria-based non-profit organization, launched ProgressGuide, a new through-year assessment system. This was designed to help school districts target instruction and monitor student growth throughout the year. This innovative approach to assessment is part of New Meridian’s mission to support quality education for all students by fostering deeper learning and advancing equity in education.
What are the key regional dynamics of the k-12 testing and assessment market, and which region leads in market share?
North America was the largest region in the K-12 testing and assessment market in 2023. The regions covered in the K-12 testing and assessment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The K-12 Testing And Assessment Market Report 2025 Offer?
The k-12 testing and assessment market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
K–12 testing and assessment refer to the various methods and tools used to evaluate the knowledge, skills, abilities, and educational progress of students from kindergarten through 12th grade. These tests and assessments aid in student identification, progress tracking, and data utilization for improved teaching and learning, thus ensuring student success and effective instructional strategies.
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K-12 Testing And Assessment Market Report 2025
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