What is the present valuation and projected CAGR of the k-12 textbook market?
The K-12 textbook market size has grown exponentially in recent years. It will grow from $161.88 billion in 2024 to $200.78 billion in 2025 at a compound annual growth rate (CAGR) of 24.0%. The growth in the historic period can be attributed to major legislative changes and educational reforms, the rise of standardized testing, government investments and grants for education, increased spending on education, and increasing student populations.
The K-12 textbook market size is expected to see exponential growth in the next few years. It will grow to $469.68 billion in 2029 at a compound annual growth rate (CAGR) of 23.7%. The growth in the forecast period can be attributed to the introduction of digital learning tools and e-books, the move towards STEM education, the increasing adoption of digital textbooks, the growing demand for customized and personalized learning experiences, and the rising demand for supplemental educational materials. Major trends in the forecast period include innovations in educational technology, integration of digital textbooks with online platforms, advancements in science, technology, engineering, and mathematics (STEM) education, integration of augmented reality (AR) and virtual reality (VR), and development of customizable textbooks.
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What are the top drivers to the rising demand in the k-12 textbook market?
The increasing demand for educational services is expected to propel the growth of the K-12 textbook market going forward. Educational services refer to services provided by certain public or private establishments to train or provide instruction-based learning on any subject to students or other individuals. The rapid pace of technological change requires individuals to acquire new skills and knowledge continually. This creates a need for lifelong learning opportunities, such as vocational training, development courses, and online education. K-12 textbooks are often developed in alignment with state or national educational standards, ensuring the content meets the prescribed learning objectives and expectations for each grade level. For instance, in April 2023, according to the National Education Association, a US-based professional organizations company, the federal government’s contribution to public elementary and secondary school revenues rose to an estimated 14.1 percent in 2022-23, up from 13.2 percent in 2021-22. The increasing demand for educational services will drive the K-12 textbook market.
How is the k-12 textbook market segmented?
The K-12 textbook market covered in this report is segmented –
1) By Form: Printed Textbooks, Online Or Digital Textbooks
2) By School levels: Primary, Secondary, Upper Secondary
3) By Distribution Channel: Educational Institutes, Brick-And-Mortar Store, Online Retail
Subsegments:
1) By Printed Textbooks: Hardcover Textbooks, Paperback Textbooks, Workbooks And Activity Books, Custom Or Localized Textbooks
2) By Online Or Digital Textbooks: E-Books, Interactive Textbooks, Cloud-Based Textbooks, Subscription-Based Digital Textbooks, Open Educational Resources (OER), Multimedia-Enhanced Digital Textbooks
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Who are the top competitors in the k-12 textbook market?
Major companies operating in the K-12 textbook market are Pearson plc, Harper Collins Publishers, John Wiley And Sons Inc., Stride Inc., Scholastic Corporation, Cengage Learning, Houghton Mifflin Harcourt, McGraw-Hill Education, Blackboard Education, Edmentum Holdings Inc., Renaissance Learning Inc., Imagine Learning LLC, Discovery Education, Teacher Created Materials, OverDrive Education, Savvas Learning Company, Goodheart Willcox Co. Inc., Kno Inc, Big Ideas Learning LLC, The Critical Thinking Company, LightSail Education, BookShare, LearnZillion Inc., Simba Information
What significant trends should we anticipate in the k-12 textbook market over the forecast period?
Major companies operating in the K–12 textbook market is focused on developing advanced digital textbooks to enhance interactive learning experiences. Digital textbooks are electronic versions of textbooks that include interactive features like multimedia, quizzes, and customization. They provide regularly updated content and adaptive learning, improving engagement and accessibility in K-12 and higher education. For instance, in September 2024, LEAD Group, an India-based provider of educational technology solutions launched TECHBOOKS. It is an interactive learning tool designed to revolutionize education by integrating three advanced technologies. It features AI, AR/VR, and a curriculum aligned with the National Curriculum Framework (NCF). The tool offers personalized, multi-modal learning experiences, addressing key educational challenges. TECHBOOK aims to transform traditional textbook-driven learning into engaging, gamified, and future-ready experiences.
Which regional trends are influencing the k-12 textbook market, and which area dominates the industry?
Europe was the largest region in the K-12 textbook market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 textbook market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The K-12 Textbook Market Report 2025 Offer?
The k-12 textbook market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
K–12 textbooks are educational materials designed for students in kindergarten through 12th grade, providing structured content across various subjects and grade levels. These resources serve as essential tools for teachers to deliver curriculum-aligned instruction, covering topics ranging from mathematics and science to language arts and social studies, supporting students’ academic development and learning.
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