The K-12 textbook market size has grown exponentially in recent years. It will grow from $130.95 billion in 2023 to $161.88 billion in 2024 at a compound annual growth rate (CAGR) of 23.7%. The growth in the historic period can be attributed to major legislative changes and educational reforms, the rise of standardized testing, government investments and grants for education, increased spending on education, and increasing student populations.
The K-12 textbook market size is expected to see exponential growth in the next few years. It will grow to $379.81 billion in 2028 at a compound annual growth rate (CAGR) of 23.8%. The growth in the forecast period can be attributed to the introduction of digital learning tools and e-books, the move towards STEM education, the increasing adoption of digital textbooks, the growing demand for customized and personalized learning experiences, and the rising demand for supplemental educational materials. Major trends in the forecast period include innovations in educational technology, integration of digital textbooks with online platforms, advancements in science, technology, engineering, and mathematics (STEM) education, integration of augmented reality (AR) and virtual reality (VR), and development of customizable textbooks.
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Scope Of K-12 Textbook Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
K-12 Textbook Market Overview
Market Drivers –
The increasing demand for educational services is expected to propel the growth of the K-12 textbook market going forward. Educational services refer to services provided by certain public or private establishments to train or provide instruction-based learning on any subject to students or other individuals. The rapid pace of technological change requires individuals to acquire new skills and knowledge continually. This creates a need for lifelong learning opportunities, such as vocational training, development courses, and online education. K-12 textbooks are often developed in alignment with state or national educational standards, ensuring the content meets the prescribed learning objectives and expectations for each grade level. For instance, in October 2021, according to the U.S. Census Bureau, a U.S.-based principal government agency of the U.S. Federal Statistical System, the total U.S. elementary and secondary school revenue was $584.9 billion in F.Y. 2020, up 2.2% from $572.5 billion. The increasing demand for educational services will drive the K-12 textbook market.
Market Trends –
Major companies operating in the K–12 textbook market are focused on developing curated resources to support english language arts (ELA) instruction in K-12 classrooms and gain a competitive edge. Curated resources refer to educational materials that have been carefully selected, organized, and presented to support teaching and learning in K-12 classrooms. For instance, in July 2021, Newsela, a UK-based K-12 instructional content platform provider, launched an expanded Novel and Book Studies Collection that features curated, leveled content to support over 120 of the most commonly taught books, novels, and drama. The collection supports elementary, middle, and high school English Language Arts instruction and includes author biographies, reference materials, speeches, book reviews, and modern retellings, all intended to build background knowledge, make thematic connections, and extend student learning.
The k-12 textbook market covered in this report is segmented –
1) By Form: Printed Textbooks, Online Or Digital Textbooks
2) By School levels: Primary, Secondary, Upper Secondary
3) By Distribution Channel: Educational Institutes, Brick-and-Mortar Store, Online Retail
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Regional Insights –
Europe was the largest region in the K-12 textbook market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 textbook market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the K-12 textbook market are Pearson plc, Harper Collins Publishers, John Wiley And Sons Inc., Stride Inc., Scholastic Corporation, Cengage Learning, Houghton Mifflin Harcourt, McGraw-Hill Education, Blackboard Education, Edmentum Holdings Inc., Renaissance Learning Inc., Imagine Learning LLC, Discovery Education, Teacher Created Materials, OverDrive Education, Savvas Learning Company, Goodheart Willcox Co. Inc., Kno Inc, Big Ideas Learning LLC, The Critical Thinking Company, LightSail Education, BookShare, LearnZillion Inc., Simba Information
Table of Contents
1. Executive Summary
2. K-12 Textbook Market Report Structure
3. K-12 Textbook Market Trends And Strategies
4. K-12 Textbook Market – Macro Economic Scenario
5. K-12 Textbook Market Size And Growth
…..
27. K-12 Textbook Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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