How has the k-beauty products market evolved, and where is it heading next?
The K-beauty products market size has grown strongly in recent years. It will grow from $11.56 billion in 2024 to $12.5 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to the rising awareness of chemical-free beauty products, rising innovative formulations and ingredients, the emphasis on multi-step skincare routines.
The K-beauty products market size is expected to see strong growth in the next few years. It will grow to $16.15 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to increasing organic skincare products, popularization of products inspired by unique ingredient formulas and digital marketing strategies, increasing recognition through social media, beauty influencers, and endorsements by celebrities. Major trends in the forecast period include interest in eco-friendly and sustainable beauty products, partnerships, collaborations, increasing company investments, product innovations.
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Which major factors have contributed to the expansion of the k-beauty products market?
The growing demand for natural and organic skincare is expected to propel the growth of the K-beauty products market going forward. Natural and organic skincare refers to products formulated with ingredients sourced directly from nature, such as plants, minerals, and sometimes animal by-products. K-beauty products often feature natural and organic gentle formulations that are suitable for all skin types, including sensitive skin. For instance, in September 2023, according to International Trade Administration (ITA), a US-based government agency, Thailand’s beauty products market, valued at $4.2 billion in 2022, saw skincare make up 60%, while the skincare market, worth $2.5 billion, projected a 7% annual growth in 2023, with organic products accounting for 20-25%, even as sales of makeup, particularly lipsticks and foundations, surged 71% compared to 2022. Therefore, the growing demand for natural and organic skincare drives the K-beauty products market.
How is the k-beauty products market segmented?
The K-beauty products market covered in this report is segmented –
1) By Product Type: Skin Care, Hair Care
2) By Distribution Channel: Super markets And Hyper markets, Specialty Stores, Online, Pharmacies
3) By End-User: Men, Women
Subsegments:
1) By Skin Care: Cleansers, Toners, Serums And Ampoules, Moisturizers, Sunscreens, Masks (Sheet Masks, Wash-Off Masks), Exfoliators
2) By Hair Care: Shampoos, Conditioners, Hair Treatments, Styling Products, Hair Color Products
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Who are the top competitors in the k-beauty products market?
Major companies operating in the k-beauty products market report are Unilever PLC, LG Household & Health Care, Korea Tobacco & Ginseng Corporation, Amorepacific Corporation, KOSÉ Corporation, COSMAX Group, Neogen Corporation, Kolmar Korea Co. Ltd., Cosmecca Korea Co. Ltd., Clio Cosmetics Co. Ltd., Able C&C Co. Ltd., Nature Republic, Han Bul Cosmetics Co. Ltd., Tonymoly Co.Ltd., KBL Cosmetics, COSRX Official, The Crème Shop, The Face Shop Inc., ADWIN Korea Corp., AMI COSMETIC Co. Ltd., BANILLA CO, JUNGSAEMMOOL BEAUTY, The Beauty Factory Ltd., ZENPIA Co. Ltd. – Secret Key, Annie’s Way International Co. Ltd.
Which key trends are expected to influence the k-beauty products market in the coming years?
Major companies operating in the K-beauty products market are focused on developing new hair care products, such as anti-dandruff serums and shampoos, to increase their profitability in the market. Hair care K-Beauty products are specialized hair treatments and products originating from Korea, focusing on innovative ingredients and techniques for optimal scalp health and hair beauty. For instance, in January 2024, THE SKINFACTORY Co. Ltd., a South Korea-based personal care product manufacturer, launched the K-Beauty Halal hair care line through its brand Kundal, incorporating a special anti-sebum P + Hyalocta Complex that delivers an immediate cooling effect on the scalp. The assortment comprises a hair cleanser, a hair softener, and a fluid hair serum, each tailored to the essential needs of Muslim users. The hair cleanser is expertly crafted to thoroughly purify, effectively eliminating dandruff, pollutants, and surplus sebum. The hair softener provides a one-step comprehensive treatment for both scalp and hair, ensuring smoothness and ease in untangling without heaviness. The fluid hair serum imparts quick moisture and a durable fragrance owing to its distinctive mix of feather-light ingredients.
Which regional trends are influencing the k-beauty products market, and which area dominates the industry?
North America was the largest region in the k-beauty products market in 2024. The regions covered in the k-beauty products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The K-Beauty Products Market Report 2025 Offer?
The k-beauty products market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
K-Beauty products refer to skincare and makeup products that originate from South Korea and are influenced by the Korean beauty philosophy. It involves multi-step routines and a holistic approach to skincare that prioritizes long-term skin health and a radiant, youthful appearance.
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