Kefir Global Market By Product Type, By Category, By Application, By Nature, By Distribution Channel, Opportunity and Industry Forecast 2024-2033 | Danone SA, Lifeway Foods Inc., Nestle SA, Fresh Made, Oy Elopak Ab

Overview and Scope
Kefir refers to fermented dairy products made up of kefir grains, which consist of bacteria and yeast. Kefir is produced by fermenting milk with commercialized freeze-dried kefir starter cultures, traditional kefir grains, and products that remain after the removal of kefir grains. Kefir contains bacteria and yeast that are actively developing. The impact of bacteria and yeast on milk causes the creation of enzymes and substances that influence the digestion of meals.

Sizing and Forecast
The kefir market size has grown strongly in recent years. It will grow from $1.86 billion in 2023 to $1.99 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to rise in awareness of probiotic and fermented foods, growth in interest in gut health and digestive wellness, demand for natural and functional food products, increased consumer preference for dairy alternatives, adoption of health-conscious lifestyles and diets.

The kefir market size is expected to see strong growth in the next few years. It will grow to $2.65 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to expansion of online retail channels for kefir, rising prevalence of lactose intolerance and dairy sensitivities, research on kefir’s potential health benefits beyond digestive health, demand for convenient and ready-to-drink kefir products, inclusion of kefir in functional food and beverage formulations. Major trends in the forecast period include plant-based and non-dairy kefir, flavor innovation and blends, diy kefir kits and home fermentation, packaging innovations for extended shelf life, kefir-infused snacks and beverages.

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Segmentation & Regional Insights
The kefir market covered in this report is segmented –
1) By Type: Milk Kefir, Water Kefir
2) By Form: Organic, Conventional
3) By Category: Flavored kefir, Non-Flavored kefir
4) By Source: Animal milk , Soy milk , Coconut milk, Other Sources
5) By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Other Distribution Channels

North America was the largest region in the kefir market in 2023. Asia-Pacific is expected to be the fastest-growing region in the kefir market share during the forecast period. The regions covered in the kefir market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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Major Driver Impacting Market Growth
The growing popularity of functional beverages will propel the Kefir market. A functional beverage is a non-alcoholic drink that contains ingredients such as herbs, vitamins, minerals, amino acids, additional raw fruit or vegetables, and others. The demand for nutrient-rich drinks, sugar-free products, and non-dairy products lead to the Kefir market growth. According to the data published by Nielsen IQ in March 2021, a US-based information services company, products that fit the requirements for a plant-based diet made up 14% of the money spent on food and beverages. Therefore, the rising demand for functional beverages will drive the kefir market.

Key Industry Players
Major companies operating in the kefir market include Danone SA, Lifeway Foods Inc., Nestle SA, Fresh Made, Maple Hill Creamery LLC, The Hain Celestial Group Inc., Green Valley Organics, Wallaby Yogurt Company, Biotiful Dairy Ltd., Redwood Hill Farm & Creamery Inc., Babushka Kefir, Greek Gods Yogurt, GO-KEFIR, Nancy’s Probiotic Foods, Yofix Probiotics Ltd., Grace Harbor Farms, Forager Project LLC, Rumba Kefir, Organic Meadow Limited Partnership, Oak Knoll Dairy, Oy Elopak Ab, Latta Buildtech Private Ltd., Güvenç A.S, Kri Kri Milk Industry SA, New Age Farm Inc., One Straw Farm, Lifeway Foods Canada Inc., Granarolo S.p.A, Good Karma Foods Inc., The Icelandic Milk and Skyr Corporation, Green Mountain Creamery LLC

The kefir market report table of contents includes:
1. Executive Summary