The Business Research Company’s report on the Kefir Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the kefir market in recent years?
The growing popularity of functional beverages will propel the Kefir market. A functional beverage is a non-alcoholic drink that contains ingredients such as herbs, vitamins, minerals, amino acids, additional raw fruit or vegetables, and others. The demand for nutrient-rich drinks, sugar-free products, and non-dairy products lead to the Kefir market growth. For instance, in March 2024, according to data released by Circana LLC, a US-based media company, the overall sports drinks sales reached $4.89 billion, reflecting a 9.4% increase for the 52 weeks ending December 2023. Therefore, the rising demand for functional beverages will drive the kefir market.
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What is the projected market size of the kefir industry, and how is it expected to grow?
The kefir market size has grown strongly in recent years. It will grow from $2.49 billion in 2024 to $2.62 billion in 2025 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to rise in awareness of probiotic and fermented foods, growth in interest in gut health and digestive wellness, demand for natural and functional food products, increased consumer preference for dairy alternatives, adoption of health-conscious lifestyles and diets.
The kefir market size is expected to see strong growth in the next few years. It will grow to $3.25 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to expansion of online retail channels for kefir, rising prevalence of lactose intolerance and dairy sensitivities, research on kefir’s potential health benefits beyond digestive health, demand for convenient and ready-to-drink kefir products, inclusion of kefir in functional food and beverage formulations. Major trends in the forecast period include plant-based and non-dairy kefir, flavor innovation and blends, diy kefir kits and home fermentation, packaging innovations for extended shelf life, kefir-infused snacks and beverages.
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Who are the key players driving competition in the kefir market?
Major companies operating in the kefir market include Danone SA, Lifeway Foods Inc., Nestle SA, Fresh Made, Maple Hill Creamery LLC, The Hain Celestial Group Inc., Green Valley Organics, Wallaby Yogurt Company, Biotiful Dairy Ltd., Redwood Hill Farm & Creamery Inc., Babushka Kefir, Greek Gods Yogurt, GO-KEFIR, Nancy’s Probiotic Foods, Yofix Probiotics Ltd., Grace Harbor Farms, Forager Project LLC, Rumba Kefir, Organic Meadow Limited Partnership, Oak Knoll Dairy, Oy Elopak Ab, Latta Buildtech Private Ltd., Güvenç A.S, Kri Kri Milk Industry SA, New Age Farm Inc., One Straw Farm, Lifeway Foods Canada Inc., Granarolo S.p.A, Good Karma Foods Inc., The Icelandic Milk and Skyr Corporation, Green Mountain Creamery LLC
What key trends are expected to drive the joint pain injections market during the forecast period?
Major companies operating the kefir market are focusing on developing innovations, such as drinkable and spoonable formats, to have a smooth texture and a mild taste. Drinkable kefir refers to the liquid form meant for direct consumption, while spoonable kefir is thicker and often consumed with a spoon, similar to yogurt. For instance, in September 2024, Activia, an India-based company that operates in the fast-paced consumer goods sector, launched a new range of spoonable and drinkable kefir to enhance gut health. A new kefir range offers both drinkable and spoonable options for gut health. Available in Natural and Strawberry & Raspberry flavors, it features 16 live culture strains to promote digestive wellness. The kefir is enriched with calcium and crafted for a smooth texture and mild taste. It aims to provide an accessible and enjoyable gut health experience.
Which key geographies are driving the growth of the kefir market?
North America was the largest region in the kefir market in 2024. Asia-Pacific is expected to be the fastest-growing region in the kefir market share during the forecast period. The regions covered in the kefir market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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What are the key segments driving growth in the kefir market?
The kefir market covered in this report is segmented –
1) By Type: Milk Kefir, Water Kefir
2) By Form: Organic, Conventional
3) By Category: Flavored kefir, Non-Flavored kefir
4) By Source: Animal milk, Soy milk, Coconut milk, Other Sources
5) By Distribution Channel: Super markets/Hyper markets, Convenience Stores, Specialist Stores, Other Distribution Channels
Subsegments:
1) By Milk Kefir: Whole Milk Kefir, Low-Fat Milk Kefir, Flavored Milk Kefir
2) By Water Kefir: Original Water Kefir, Flavored Water Kefir, Sparkling Water Kefir
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What defines the structure and scope of the kefir market?
Kefir refers to a fermented milk drink made from kefir grains, which are a combination of bacteria and yeast. This probiotic beverage has a tangy flavor and a creamy texture, similar to yogurt but usually thinner. It is rich in beneficial probiotics, vitamins, and minerals, and is known for its potential health benefits, including improved digestion and immune support. It can be consumed on its own or used in smoothies, salad dressings, and various recipes.
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