Kefir Market Size, Share, Growth Report, Forecast To 2034

Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!

 

How has the Global Kefir Market Performed and What are its Growth Projections?

The kefir market size has been growing robustly in recent years. It will expand from $2.49 billion in 2024 to $2.62 billion in 2025, recording a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to several factors, including an increase in awareness of probiotic and fermented foods, growing interest in gut health and digestive wellness, escalating demand for natural and functional food products, a surge in consumer preference for dairy alternatives and the adoption of health-conscious lifestyles and diets.

 

It is forecasted that the kefir market size is poised to experience strong growth in the ensuing years, expanding to $3.25 billion in 2029 at a CAGR of 5.6%. The growth in the forecast period is likely to be triggered by the expansion of online retail channels for kefir, the rising prevalence of lactose intolerance and dairy sensitivities, ongoing research into kefir’s potential health benefits beyond digestive wellness, escalating demand for convenient and ready-to-drink kefir products, and incorporation of kefir in functional food and beverage formulations. Major trends in the forecast period include plant-based and non-dairy kefir, flavor innovation and blends, DIY kefir kits and home fermentation, packaging innovations for extended shelf life and kefir-infused snacks and beverages.

 

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What Factors are Driving Growth in the Global Kefir Market?

The mounting popularity of functional beverages is a significant driver propelling the Kefir market. A functional beverage is a non-alcoholic drink enriched with ingredients like herbs, vitamins, minerals, amino acids, additional raw fruit or vegetables, and others. The market demand is driven by a preference for nutrient-rich drinks, sugar-free products, and non-dairy products. For instance, released data from Circana LLC in March 2024 highlighted that the overall sports drinks sales reached $4.89 billion, reflecting a 9.4% increase for the 52 weeks ending December 2023. Consequently, the rising demand for functional beverages can be projected to drive the kefir market.

 

What Segments Dominate the Global Kefir Market?

The kefir market segments covered in this report include:

 

1) By Type: Milk Kefir, Water Kefir

2) By Form: Organic, Conventional

3) By Category: Flavored kefir, Non-Flavored kefir

4) By Source: Animal milk, Soy milk, Coconut milk, Other Sources

5) By Distribution Channel: Super markets/Hyper markets, Convenience Stores, Specialist Stores, Other Distribution Channels

 

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Who are the Key Players in the Global Kefir Market?

Major companies operating in the kefir market include Danone SA, Lifeway Foods Inc., Nestle SA, Fresh Made, Maple Hill Creamery LLC, The Hain Celestial Group Inc., Green Valley Organics, Wallaby Yogurt Company, Biotiful Dairy Ltd., Redwood Hill Farm & Creamery Inc., and others.

 

What are the Emerging Trends in the Global Kefir Market?

In pursuit of market dominance, major companies operating in the kefir market are focusing on developing innovations such as drinkable and spoonable formats offering a smooth texture and a mild taste. For example, in September 2024, Activia, an India-based company active in the fast-paced consumer goods sector, launched a new range of spoonable and drinkable kefir to enhance gut health. These new products, available in Natural and Strawberry & Raspberry flavors, are packed with 16 live culture strains to promote digestive wellness.

 

Which Region Dominates the Global Kefir Market?

North America was the largest region in the kefir market in 2024. On the other hand, Asia-Pacific is poised to be the fastest-growing region in the kefir market share during the forecast period. The regions covered in the kefir market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

 

What Does The Kefir Market Report 2025 Offer?

Kefir refers to a fermented milk drink produced from kefir grains, a blend of bacteria and yeast. This probiotic beverage, rich in beneficial probiotics, vitamins, and minerals, is celebrated for its potential health benefits, including improved digestion and immune support. It can either be consumed independently or utilized in smoothies, salad dressings, and various recipes. The Kefir market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

 

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