The Business Research Company’s report on the Ketogenic Diet Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the ketogenic diet market further?
The rising number of health-conscious people globally is driving the ketogenic diet market going forward. The ketogenic diet has various health benefits such as it improves cholesterol, blood pressure, and blood sugar, but they also reduce appetite, boosts weight loss, and lower triglycerides, and therefore is preferred by health-conscious people who are trying to lose weight or just to maintain health. For instance, in May 2022, a survey of 1,005 Americans between the ages of 18 to 80 was conducted by the International Food Information Council (IFIC), a US-based international non-profit organization working to provide scientific information about nutrition, food safety, and agriculture, 54% of the respondent were eating a lot healthier foods to reduce or manage stress, 52% of the respondents were following a specific healthy eating plan or pattern which has increased from 39% in 2021. Additionally, in December 2021, a survey of 1,046 US-based consumers was conducted by Nextbite Brands LLC, a US-based ordering management system company,46% of the respondents had to eat healthier as their planned lifestyle change for the year 2022 while 49% were planning to order healthier foods online in 2022. As a result, the rising number of health-conscious people globally is driving the ketogenic diet.
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What are the key factors influencing the forecasted market size of the ketogenic diet industry?
The ketogenic diet market size has grown strongly in recent years. It will grow from$11.73 billion in 2024 to $12.43 billion in 2025 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to increased awareness of low-carb diets, effectiveness in epilepsy treatment, celebrity endorsements and media exposure, fitness and wellness influencers, research on ketogenic diet benefits
The ketogenic diet market size is expected to see strong growth in the next few years. It will grow to “$16.14 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to customization for personal health goals, corporate wellness programs, global expansion of ketogenic cuisine, government and institutional recognition, integration with holistic wellness practices. Major trends in the forecast period include tailored ketogenic plans, online health and nutrition platforms, scientific research on keto and health benefits, integration of technology for tracking macros, keto-friendly food product innovation.
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Who are the leading competitors in the ketogenic diet market?
Major companies operating in the ketogenic diet market include Ample Foods Inc., Ancient Nutrition Co., Danone SA, Keto and Company, Know Brainer Foods LLC, Love Good Fats, Nestle SA, Pruvit ventures Inc., Zenwise LLC, Bulletproof 360 Inc., Glanbia plc, NOW Health Group Inc., Perfect Keto LLC, Dang Foods Co., Hunter and Gather Foods Ltd., Quest Nutrition LLC, Snack House Foods, SuperFat Inc., Swerve Sweetener, Wholesome Provisions LLC, Eat Me Guilt Free LLC, Garden of Life LLC, Keto Krisp LLC, Miss Jones Baking Co., TDN Nutrition, Atrium Innovations Inc., Base Culture LLC, Bhu Foods LLC, ChocZero Inc., Coco Polo LLC
Which emerging trends are set to transform the ketogenic diet market landscape?
Major companies in the market are introducing innovative products such as clinical trials of ketogenic therapy to explore dietary approaches that could improve mental health outcomes and offer alternatives to traditional treatments. Clinical trials of ketogenic therapy involve systematic research studies designed to evaluate the safety, efficacy, and potential benefits of a ketogenic diet as a treatment for various medical conditions, including neurological and psychiatric disorders. For instance, in February 2024, McLean Hospital, a US-based Psychiatric hospital partnered with Baszucki Family Foundation, a US-based philanthropic organization, and launched a clinical trial of ketogenic therapy for bipolar disorder, aiming to investigate how dietary modifications can stabilize mood and enhance the overall well-being of individuals suffering from this mental health condition. This initiative underscores the growing interest in metabolic approaches to mental health treatment and the potential for innovative dietary interventions to complement existing therapeutic options.
How do different geographies compare in terms of market share and growth potential in the ketogenic diet market?
North America was the largest region in the ketogenic diet market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global ketogenic diet market during the forecast period. The regions covered in the ketogenic diet market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Which major segments of the ketogenic diet market are experiencing the fastest growth?
The ketogenic diet market covered in this report is segmented –
1) By Product: Supplements, Snacks, Beverages, Dairy, Other Products
2) By Nature: Organic, Non-Organic
3) By Distribution Channel: Super market/Hyper market, Specialist Retailers, Online, Other Distribution Channels
Subsegments:
1) By Supplements: Ketone Supplements, MCT Oil, Protein Powders
2) By Snacks: Keto Bars, Nuts and Seeds, Cheese Crisps
3) By Beverages: Keto-friendly Coffee, Herbal Teas, Electrolyte Drinks
4) By Dairy: Cheese, Heavy Cream, Greek Yogurt
5) By Other Products: Meal Replacement Products, Condiments And Sauces, Baking Mixes
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How is the ketogenic diet market defined, and what are its core characteristics?
The ketogenic diet refers to a high-fat, low-carbohydrate diet that has been used to promote weight loss, improve blood sugar control, and even treat certain medical conditions.
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