Overview and Scope
Kombucha tea refers to a fermented black or green tea drink containing bacteria, yeast, and sugar. During fermentation, the bacteria and acids form a film on top of the liquid called a SCOBY (symbiotic colony of bacteria and yeast). Kombucha bacteria includes lactic-acid bacteria, which can also act as a probiotic. Kombucha tea, according to health experts, can help with digestion, gut health, blood pressure management, heart health, and immunity.
Sizing and Forecast
The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.
The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to continued health and wellness trend, rise in functional beverages, increasing demand for natural and organic products, global expansion and market penetration, diversification of flavors and varieties. Major trends in the forecast period include accessibility and mainstream appeal, wellness and lifestyle branding, rise in DIY kombucha culture, local and artisanal production, packaging evolution.
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Segmentation & Regional Insights
The kombucha tea market covered in this report is segmented –
1) By Flavor Type: Fruits, Regular/Original, Herbs And Spices, Flowers, Others Flavor Types
2) By Packaging Type: Glass Bottles, Aluminum Cans, PET Bottles, Other Packaging Types
3) By Distribution Channel: Supermarkets And Hypermarkets, Online Retailers, Health Stores, Convenience Stores
North America was the largest region in the kombucha tea market in 2023. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing number of health-conscious consumers is significantly driving the growth of the kombucha tea market. Some experts believe that because kombucha includes good live bacteria, it can help to improve the efficiency of a variety of bodily functions and is often preferred by health-conscious consumers. According to the International Food Information Council’s (IFIC) 2022, food and health survey, in 2022, 52% of Americans report that they followed a diet or eating pattern in the past year, a significant increase from the past few years (39% in 2021, 43% in 2020, 38% in 2019). Hence, the increasing number of health-conscious people is expected to propel the growth of the kombucha tea market over the coming years.
Key Industry Players
Major companies operating in the kombucha tea market report are PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT’s Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed’s, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc, Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha
The kombucha tea market report table of contents includes:
1. Executive Summary
2. Kombucha Tea Market Characteristics
3. Kombucha Tea Market Trends And Strategies
4. Kombucha Tea Market – Macro Economic Scenario
5. Global Kombucha Tea Market Size and Growth
……………….
32. Global Kombucha Tea Market Competitive Benchmarking
33. Global Kombucha Tea Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Kombucha Tea Market
35. Kombucha Tea Market Future Outlook and Potential Analysis
36. Appendix
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