Overview and Scope
Kvass refers to a traditional fermented beverage made by fermenting bread or rye flour with water and sugar, often flavored with fruits, herbs, or spices. It is used as a probiotic beverage and as a refreshing beverage.
Sizing and Forecast
The kvass market size has grown rapidly in recent years. It will grow from $2.94 billion in 2023 to $3.27 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to cultural heritage, local brewing tradition, traditional beverage during festivals, artisanal and craft movement, expanding global culinary exploration, marketing and branding efforts.
The kvass market size is expected to see rapid growth in the next few years. It will grow to $4.82 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to globalization of ethnic foods, health-conscious consumer base, diversification of distribution channels, retail expansion, diverse flavor varieties. Major trends in the forecast period include innovative brewing techniques, eco-friendly packaging, culinary innovation in mixology, digital marketing, collaborations and product partnerships.
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Segmentation & Regional Insights
The kvass market covered in this report is segmented –
1) By Type: Bread Flavor, Milk Flavor, Other Types
2) By Packaging Type: Bottle, Can, Other Packaging Types
3) By Price Point: Premium, Mass
4) By Distribution Channel: Supermarket, Convenience Store, E-Commerce, Food service, Other Distribution Channels
Europe was the largest region in the kvass market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global kvass market during the forecast period. The regions covered in the kvass market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rise in the consumption of functional beverages is driving the kvass market going forward. A functional beverage is a non-alcoholic drink containing ingredients such as herbs, vitamins, minerals, amino acids, other raw fruit or vegetables. Kvass is a functional beverage offering health benefits such as strengthening the immune system, cleansing blood, and treating digestive ailments. For instance, according to the Institute of Food Technologists (IFT), a US-based non-profit scientific society, the sales of functional foods and beverages in the United States reached $83 billion in 2021. Further, in February 2023, according to a survey of 1000 US adults conducted by Advantage Solutions, a US-based sales, marketing, and technology solutions company. 60% of the respondents purchase nutritional supplements. One-third of the respondents had purchased functional beverages in the past three months. Further, more respondents agreed they would likely buy beverages with dietary claims in the upcoming months. Thus, the increasing consumption of functional beverages is driving the kvass market.
Key Industry Players
Major companies operating in the kvass market report are All Stars Beverages Inc., Bryanskpivo OAO, Carlsberg Group A/S, The Coca-Cola Company, Gubernija AB, Kvass Beverages LLC, Ochakovo Company, PepsiCo Inc., Piebalgas alus, Deka Company, The Kvas Company LLC, Lidski kvass, Krinitsa Brewery, Nomas Group, Biotic Ferments OÜ, Wuliangye Group Qiulin Beverage Co. Ltd., Hangzhou Wahaha Group Co. Ltd., Bochkarev Brewery, Borjomi Brewery, Efes Rus, Heineken N.V, Hlebny Dar, Kvassovaya Lavka, Lukoil-Neftekhim, Multon, Omsky Pivzavod, Petrovsky Brewery, Syktyvkarsky Pivzavod, Olimp Imperial Open Joint Stock Company, Baltika Brewery
The kvass market report table of contents includes:
1. Executive Summary
2. Kvass Market Characteristics
3. Kvass Market Trends And Strategies
4. Kvass Market – Macro Economic Scenario
5. Global Kvass Market Size and Growth
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31. Global Kvass Market Competitive Benchmarking
32. Global Kvass Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Kvass Market
34. Kvass Market Future Outlook and Potential Analysis
35. Appendix
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