Global Lead Generation Software Market Analysis 2024: Size Forecast and Growth Prospects

The lead generation software market size has grown strongly in recent years. It will grow from $4.91 billion in 2023 to $5.39 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%.  The growth in the historic period can be attributed to the rise of data-driven marketing, increased adoption of digital marketing, Increased need to generate leads and sales, increased affordability of smartphones, and increased digital transformation.

The lead generation software market size is expected to see strong growth in the next few years. It will grow to $7.83 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%.  The growth in the forecast period can be attributed to the growing need for customer acquisition, stress on marketing automation, expanding adoption of account-based marketing (ABM), growing stress on digital marketing, and increasing number of internet users. Major trends in the forecast period include technological advancements in artificial intelligence (ai) and machine learning (ml), demand for cost-effective solutions, need for predictive analytics, need for advanced lead capture and CRM solutions, and need for mobile-optimized solutions.

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Scope Of Lead Generation Software Market
The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Lead Generation Software Market Overview

Market Drivers –
An increasing number of internet users is expected to propel the growth of the lead generation software market going forward. An internet user is an individual who has access to and utilizes the Internet, a global network of interconnected computers and devices. The number of internet users is rising due to social media and networking, e-commerce growth, and the digitization of services. Lead management software primarily serves businesses by optimizing their lead generation and conversion processes. It can indirectly benefit internet users by enhancing their experience, providing more relevant content and offers, and ensuring their data privacy and security. For instance, in February 2024, according to the International Telecommunication Union, a Switzerland-based specialized agency, the number of individuals using the internet increased from 5.1 billion in 2022 to 5.4 billion in 2023. Therefore, the increasing number of internet users is driving the growth of the lead generation software market.

Market Trends –
Major companies operating in the lead management software market are developing AI-based account prioritization software that enables more accurate and data-driven decision-making in lead prioritization and sales targeting strategies. AI-based account prioritization software refers to a category of technology solutions that leverage artificial intelligence (AI) and machine learning algorithms to assist businesses in prioritizing and managing their sales leads and accounts more effectively. For instance, in October 2023, Gradient Works, an Austin-based software company, launched a new AI-based account prioritization software called Market Map. It enables B2B sales teams to intelligently refine their ideal customer profile (ICP) and take a data-backed approach to selecting target accounts. Market Map uses generative AI and proprietary machine learning algorithms to analyze how all the accounts in an organization’s CRM describe their unique products, services, and markets publicly.

The lead generation software market covered in this report is segmented –
1) By Type: Click Lead, Call Lead
2) By Functionality: Lead Capture And Tracking, Lead Nurturing And Management, Lead Scoring And Qualification, Analytics And Reporting
3) By Deployment: Cloud-Based, On-Premises
4) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By Application: Health, Life, Auto, Home

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Regional Insights –
North America was the largest region in the lead generation software market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –
Major companies operating in the lead generation software market are  Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.

Table of Contents
1. Executive Summary
2. Lead Generation Software Market Report Structure
3. Lead Generation Software Market Trends And Strategies
4. Lead Generation Software Market – Macro Economic Scenario
5. Lead Generation Software Market Size And Growth
…..
27. Lead Generation Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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