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What Are The Trends And Growth Forecasts For The Education And Learning Analytics Market?
The education and learning analytics market size has shown significant growth in recent years, with an increase from $25.25 billion in 2024 to an estimated $29.85 billion in 2025. This marks a compound annual growth rate (CAGR) of 18.2%. The growth can be attributed to the increased use of learning management systems (LMS), availability of big data in education, personalized learning initiatives, government initiatives and funding, and focus on student success and retention.
The market is expected to continue its exponential growth trajectory, projected to reach $66.03 billion in 2029 with a CAGR of 22.0%. The forecasted growth owes to cross-platform analytics integration, user-friendly analytics interfaces for educators, integration of learning analytics in corporate training, emphasis on social and emotional learning analytics, and integration of learning analytics in K-12 education. Major trends influencing this growth include the integration of artificial intelligence (AI), predictive analytics for student success, personalized learning experiences, cross-institutional learning analytics, and the integration of open educational resources (OER).
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What Are The Key Drivers of The Education And Learning Analytics Market?
Government initiatives in digitalizing the education sector are expected to propel the growth of the education and learning analytics market. The rise in remote learning and consistent student engagement on e-learning platforms during the pandemic has been anticipated to generate huge data, opening avenues for adopting education and learning analytics. For instance, in 2022, the UAE government launched the ‘UAE Digital Economy Strategy’ aiming to double the contribution of the digital economy to the UAE’s GDP from 9.7% in 2022 to 19.4% within 10 years. This expansion indicates a rising demand for education and learning analytics as digitalization initiatives increase.
How Is The Education And Learning Analytics Market Segmented?
The education and learning analytics market is segmented into:
1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics
2) By Deployment: On-Premise, Cloud-Based
3) By Component: Software, Services
4) By End User: Academics, Corporates
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Which Major Players Are Operating In The Education And Learning Analytics Market?
Major companies operating in the education and learning analytics market include MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx Inc., D2L Corporations, 12twenty, Apex Learning Ltd., Blackboard Inc., BrightBytes Inc., CIVITAS LEARNING INC., Coursera Inc., DreamBox Learning, Duolingo, EdIncites; ILLUMINATE EDUCATION INC., Immersive VR Education, Involvio LLC, Junyo, Knowre, LinkIt, Magic EdTech, McGraw Hill Education, Othot, Overgrad, Panorama Education, Pearson Education, Reading Plus, Realizeit, Udemy Inc.
What Are The Emerging Trends In The Education And Learning Analytics Market?
Technological advancements are a key trend in the education and learning analytics market. Many companies operating in education and learning analytics are developing new products and technologies to strengthen the market demand. For instance, in July 2024, Instructure Holdings Inc., a US-based educational technology company, launched AI-Powered Analytics for Educators with a new product, Intelligent Insights. This product provides educators with previously inaccessible self-service analytics capabilities, helping institutions manage their resources more effectively and continually improve teaching strategies.
Which Region Holds The Largest Share In The Education And Learning Analytics Market?
In 2024, North America was the largest region in the education and learning analytics market. The report covers these regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Education And Learning Analytics Market Report 2025 Offer?
Education and learning analytics refer to the collection and analysis of data about learners and their environments, assisting in the understanding and improvement of learning outcomes and encompassing all aspects of an institution’s operations. Data and analytics are used in schools, colleges, testing organizations, workshops, online courses, and universities to measure the effectiveness of the course and identify patterns to improve student knowledge. The Education And Learning Analytics Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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