The live commerce platforms global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Live Commerce Platforms Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The live commerce platforms market size has grown exponentially in recent years. It will grow from $1.02 billion in 2023 to $1.26 billion in 2024 at a compound annual growth rate (CAGR) of 23.6%. The growth in the historic period can be attributed to rise of e-commerce, advancements in live streaming technology, growth of influencer marketing, increase in mobile internet usage, and expansion of social media platforms.
The live commerce platforms market size is expected to see rapid growth in the next few years. It will grow to $2.88 billion in 2028 at a compound annual growth rate (CAGR) of 23.0%. The growth in the forecast period can be attributed to integration of augmented reality (AR) and virtual reality (VR), adoption of artificial intelligence (AI) for personalized shopping experiences, expansion of 5G networks, emergence of blockchain for secure transactions, and shift towards sustainable and eco-friendly practices. Major trends in the forecast period include hybrid online-offline shopping experiences, emergence of niche influencer-led marketplaces, growth of live auction and bidding formats, rise of social commerce and shoppable content, development of interactive and gamified shopping experiences.
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Scope Of Live Commerce Platforms Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Live Commerce Platforms Market Overview
Market Drivers –
The increasing internet penetration is expected to propel the growth of the live commerce platform market going forward. The Internet is a global network of computers enabling users to access and exchange information, and its demand stems from its ability to provide instant access to vast resources, communication, and services. The widespread adoption of smartphones and other mobile devices with internet connectivity capabilities has significantly increased internet penetration, enabling live commerce platforms to connect sellers with a global audience instantly and facilitating real-time interaction and transactions. For instance, in September 2023, according to a report published by the International Telecommunication Union (ITU), a Switzerland-based United Nations specialized agency, the number of internet users worldwide rose to 5.4 billion in 2023, up from 5.1 billion users (64%) in 2022. Therefore, the increasing internet penetration is driving the growth of the live commerce platform market.
Market Trends –
Major companies operating in the live commerce platform market are focused on developing innovative products, such as AnyX, to enhance their financial performance in the market. The platform provides an all-encompassing e-commerce management solution by integrating various platforms. For instance, in April 2022, AnyMind Group, a Singapore-based technology company for the business supply chain, introduced AnyX. This platform seamlessly integrates with its suite of services, including AnyFactory for production, AnyManager for data analytics and revenue generation, AnyChat for chat-based commerce, AnyTag for influencer engagement and social analytics, AnyDigital for online marketing, and AnyLogi for logistics oversight. Additionally, AnyX is designed to automate various operations across its integrated platforms, facilitating tasks such as order processing, inventory distribution, and control and managing pricing and revenue strategies.
The live commerce platforms market covered in this report is segmented –
1) By Type: E-Commerce Self-Built Platform, Content Community Platform, Traditional Social Platform
2) By E-Commerce Model: Business To Business (B2B), Business To Customer (B2C)
3) By Category: Apparel And Fashion, Cosmetics And Personal Care, Consumer Electronics, Furnishing, Entertainment, Other Categories
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Regional Insights –
North America was the largest region in the live commerce platforms market in 2023. The regions covered in the live commerce platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the live commerce platforms market are Amazon.com Inc., JD.com Inc., Meta Platforms Inc., Tencent Holdings Limited, Pinduoduo Inc., Rakuten Group Inc., Kuaishou Technology Inc., Suning Appliance Group Co. Ltd., ByteDance Ltd., Klarna Bank AB (publ), Weibo Corporation, Mercari Inc., Taobao, Hopin Limited, Zappos.com LLC, CommentSold, StreamYard Inc., Shopmatic Pvt. Ltd., Restream Inc., GhostRetail Inc., Crowdcast Inc., Streamlabs Inc., TalkShopLive Inc., Livescale Solutions GmbH, Giosg.com Ltd.
Table of Contents
1. Executive Summary
2. Live Commerce Platforms Market Report Structure
3. Live Commerce Platforms Market Trends And Strategies
4. Live Commerce Platforms Market – Macro Economic Scenario
5. Live Commerce Platforms Market Size And Growth
…..
27. Live Commerce Platforms Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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