Live E-commerce Market Scope, Drivers And Share Analysis – 2024

The live e-commerce global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.

Live E-commerce Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.

Market Size –
The live e-commerce market size has grown rapidly in recent years. It will grow from $1753.26 billion in 2023 to $1999.67 billion in 2024 at a compound annual growth rate (CAGR) of 14.1%.  The growth in the historic period can be attributed to increasing demand for online shopping, the growth of live streaming-based shopping, the increasing use of social media, and the increasing penetration of digital channels and mobile devices.

The live e-commerce market size is expected to see rapid growth in the next few years. It will grow to $3396.68 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%.  The growth in the forecast period can be attributed to increased internet accessibility, increased internet and smartphone usage, rising demand for live e-commerce services, and the rise of mobile commerce. Major trends in the forecast period include technological advancements, integration with online shopping platforms, integration of live-streaming, integration of consumer electronic devices, and integration of mobile payment solutions.

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Scope Of Live E-commerce Market
The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.

2. Drivers: Examination of the key factors propelling market growth.

3. Trends: Identification of emerging trends and patterns shaping the market landscape.

4. Key Segments: Breakdown of the market into its primary segments and their respective performance.

5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.

6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Live E-commerce Market Overview

Market Drivers –
Rising internet penetration is expected to propel the growth of the live e-commerce market going forward. Internet penetration is rising due to increasing reliance on digital communication, e-commerce, information access, and remote work capabilities. The internet facilitates live e-commerce by enabling real-time interaction between sellers and buyers through livestreams, enhancing engagement, and enabling immediate transactions. For instance, in September 2022, according to the International Telecommunication Union, a Switzerland-based United Nations agency for information and communication technologies, an estimated 5.3 billion people, or 66% of the world’s population, use the Internet. This represents a growth rate of 6.1% over 2021. Therefore, rising internet penetration is driving the growth of the live e-commerce market.

Market Trends –
Major companies operating in live e-commerce are focusing on developing innovative technologies, such as shop the show technology, to enhance user engagement and streamline the shopping experience. Shop the show technology refers to interactive systems that allow viewers to purchase products featured in live broadcasts or events directly from their screens. For instance, in April 2024, Amazon.com Inc., a US-based e-commerce company, launched the FAST Channel, an interactive and shoppable feature on Prime Video and Amazon Freevee. This channel includes Amazon’s shop the show technology, which lets customers browse, shop, and interact with the content they are watching on TV using their mobile devices. The 24/7 channel offers programming from popular creators, celebrities, and brands, allowing customers to easily browse and purchase featured products using the Amazon Shopping app on their mobile devices.

The live e-commerce market covered in this report is segmented –

1) By Type: Domestic, Transboundary
2) By Device Type: Mobile, Computer, Tablet, Other Device Types
3) By Application: Clothes, Cosmetics, Daily Necessities, Food, Other Applications

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Regional Insights –
North America was the largest region in the live e-commerce market in 2023. The regions covered in the live e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –
Major companies operating in the live e-commerce market are  Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.

Table of Contents
1. Executive Summary
2. Live E-commerce Market Report Structure
3. Live E-commerce Market Trends And Strategies
4. Live E-commerce Market – Macro Economic Scenario
5. Live E-commerce Market Size And Growth
…..
27. Live E-commerce Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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