Overview and Scope
Live Internet protocol (IP) broadcast equipment refers to the device used to produce, transmit, and distribute live media content over IP (internet protocol) networks. This equipment facilitates the real-time delivery of live events, news, sports, entertainment, or corporate communications, allowing broadcasters, content creators, and enterprises to reach audiences across various platforms and devices.
Sizing and Forecast
The live Internet protocol (IP) broadcast equipment market size has grown rapidly in recent years. It will grow from $1.25 billion in 2023 to $1.44 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to demand for high-quality content, increased adoption of 4k and UHD broadcasting, the rise of virtualization and software-defined networking, demand for multiplatform content delivery, and integration of cloud services.
The live Internet protocol (IP) broadcast equipment market size is expected to see rapid growth in the next few years. It will grow to $2.61 billion in 2028 at a compound annual growth rate (CAGR) of 16.0%. The growth in the forecast period can be attributed to the rising of remote production, growing demand for live sports streaming, increasing focus on sustainability, adoption of next-generation codecs, and expansion of virtual and augmented reality. Major trends in the forecast period include cloud-based production solutions, remote production workflows, IP-based interoperability standards, advanced video compression technologies, and AI and machine learning integration.
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Segmentation & Regional Insights
The live internet protocol (IP) broadcast equipment market covered in this report is segmented –
1) By Type: Broadcast Switcher, Switches And Servers, Infrastructure, Other Types
2) By Sales Channel: Online, Offline
3) By Application: Broadcast Production Centers, In-Stadium Broadcast, Outside Broadcast Vans, Other Applications
North America was the largest region in the live Internet protocol (IP) broadcast equipment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the live internet protocol (IP) broadcast equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising popularity of OTT platforms is expected to propel the growth of the live Internet protocol (IP) broadcast equipment market going forward. OTT (over-the-top) platforms refer to streaming services that deliver audio, video, and other media content over the internet directly to users, bypassing traditional distribution channels such as cable or satellite television. The demand for OTT platforms is rising due to affordable pricing, original content and exclusive releases, flexibility and control, and mobile accessibility. Live streaming is a differentiator for OTT platforms, attracting and retaining subscribers. OTT providers use reliable and high-performance IP-based broadcast equipment capable of delivering seamless live broadcasts over the internet to meet the growing demand for live-streaming content. For instance, according to reports by Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, Amazon Prime (an OTT service provider) had 230 million Prime members worldwide in 2022, which increased from 213 million in 2022. Furthermore, according to reports published by Mint, an India-based business, and financial daily newspaper, the total audience for OTT platforms rose by 13.5% to reach 481.1 million in 2023, compared to 423.8 million in 2022. Therefore, the rising popularity of OTT platforms is driving the growth of the live Internet protocol (IP) broadcast equipment market.
Key Industry Players
Major companies operating in the live internet protocol (IP) broadcast equipment market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Ericsson AB, Arista Networks Inc., Belden Inc., Evertz, Blackmagic Design Pty Ltd., Ross Video Ltd., Imagine Communications, EVS Broadcast Equipment SA, NewTek Inc., Grass Valley, Sencore Inc., ETL Systems Ltd., Lynx Technik AG, Matrox Graphics Inc., RIEDEL Communications GmbH & Co. KG, LAWO AG, Teradek LLC, AJA Video Systems Inc., Telos Alliance, Ikegami Tsushinki Co. Ltd., Beijing Gefei Technology Co. Ltd.
The live internet protocol (ip) broadcast equipment market report table of contents includes:
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List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Live Internet Protocol (IP) Broadcast Equipment Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Live Internet Protocol (IP) Broadcast Equipment Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Live Internet Protocol (IP) Broadcast Equipment Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 74: Sony Corporation Financial Performance
Table 75: Panasonic Corporation Financial Performance
Table 76: Cisco Systems Inc. Financial Performance
Table 77: Ericsson AB Financial Performance
Table 78: Arista Networks Inc. Financial Performance
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