Overview and Scope
Live online webinar software refers to digital platforms or tools designed to facilitate the hosting and participation of live webinars over the internet. These software solutions replicate the interactive elements of in-person events, such as real-time audio and video communication, and engage with the audiences effectively in a virtual environment.
Sizing and Forecast
The live online webinar software market size has grown rapidly in recent years. It will grow from $104.86 billion in 2023 to $122.13 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth in the historic period can be attributed to rise of remote work, increased focus on education and training, demand for lead generation and marketing, growing digital events industry, increasing emphasis on engagement and interactivity.
The live online webinar software market size is expected to see rapid growth in the next few years. It will grow to $228.13 billion in 2028 at a compound annual growth rate (CAGR) of 16.9%. The growth in the forecast period can be attributed to integration with virtual reality (VR) and augmented reality (AR), hybrid workforce solutions, gamification and interactive experiences. Major trends in the forecast period include hybrid event solutions, mobile optimization, on-demand webinars, interactive content formats, ai-powered insights and automation.
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Segmentation & Regional Insights
The live online webinar software market covered in this report is segmented –
1) By Type: Cloud-Based, On-Premises
3) By Deployment Model: Subscription-Based, Ownership-Based
3) By Application: Personal, Business
4) By End-User: Education, Healthcare, Government, Banking, Financial Services, And Insurance (BFSI), Retail
Asia-Pacific was the largest region in the live online webinar software market in 2023. The regions covered in the live online webinar software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The growing acceptance of digital education is expected to propel the growth of the live online webinar software market going forward. Digital education uses digital technologies, such as computers, the internet, and multimedia resources, to deliver and enhance the learning experience. The growing acceptance of digital education is driven by its ability to make learning more accessible, flexible, affordable, and engaging while leveraging technology to meet the evolving needs of learners in the digital age. Online webinar software is extensively used in digital education to enhance the learning experience for students and educators and facilitate an interactive and engaging online teaching experience. For instance, according to reports published by the World Economic Forum, a Switzerland-based non-governmental organization, online education students surged from 71 million in 2020 to 92 million in 2021. Therefore, the growing acceptance of digital education is driving the growth of the live online webinar software market.
Key Industry Players
Major companies operating in the live online webinar software market are Google LLC, Microsoft Corporation, Verizon Communications Inc., Meta Platforms Inc, Tencent Holdings Limited, Cisco Systems Inc, Adobe Inc., Zoom Video Communications Inc, RingCentral Meetings, Intrado Inc., Zoho Corporation Pvt Ltd, Vimeo Inc, ON24 Inc, Intermedia.net Inc, Join.me, StreamSpot Inc., Kaltura, FreeConferenceCall.com, ClickMeeting Sp. z o.o., BrightTALK, Crowdcast, Genesis Digital LLC, WebinarJam, StreamYard, StreamGo
The live online webinar software market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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