How large is the location-based services market, and what is its growth trajectory?
The location-based services market size has grown exponentially in recent years. It will grow from $105.74 billion in 2024 to $131.33 billion in 2025 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historic period can be attributed to increasing smartphone penetration, e-commerce and retail integration, rise in mobile advertising, transportation and navigation applications, emergence of IoT and wearables.
The location-based services market size is expected to see exponential growth in the next few years. It will grow to $356.87 billion in 2029 at a compound annual growth rate (CAGR) of 28.4%. The growth in the forecast period can be attributed to indoor location services demand, smart cities and urban planning, contact tracing and health applications, enhanced location analytics. Major trends in the forecast period include proximity marketing and beacon technology, mobile indoor navigation, rise of location-based gaming, integration with 5G networks, emergency and public safety applications.
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What key drivers have fueled the location-based services market’s development over the years?
An upsurge in the use of smartphones and GPS-enabled devices is expected to propel the growth of location-based services. Location-based services combine the internet, geospatial technologies, and other information and communication technologies to provide targeted information to individuals on their smartphones based on geographic location in real-time. For instance, in March 2024, according to Backlinko LLC, a US-based SEO strategy and digital marketing company, the total number of smartphone users in 2023 was 4.25 billion which increased up to 4.88 billion users in 2024. Therefore, upsurge in the use of smartphones and GPS-enabled devices is driving the growth of the location-based services market.
What is the segmentation for the location-based services market?
The location-based services market covered in this report is segmented –
1) By Component: Platform, Hardware, Services
2) By Location Type: Indoor, Outdoor
3) By Technology: GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced observed time difference (E-OTD), Observed Time Difference, Cell ID, Wi-Fi, Other Technologies
4) By Application: Location-based Advertising, Business Intelligence And Analytics, Fleet Management, Mapping And Navigation, Social Networking And Entertainment, Proximity marketing, Asset Tracking, Other Applications
Subsegments:
1) By Platform: Cloud-Based Platforms, On-Premise Platforms, Mobile Applications, Integrated Workplace Management Systems (IWMS)
2) By Hardware: Computers and Laptops, Networking Equipment, Servers, Security Systems, Communication Devices
3) By Services: Consulting Services, Implementation Services, Training and Support Services, Maintenance and Repair Services, Managed Services, Technical Support Services
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Who are the most influential companies in the location-based services market?
Major companies operating in the location-based services market include Apple Inc., Google LLC, AT&T Inc., Nippon Telegraph and Telephone Corporation Docomo, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Telefonaktiebolaget LM Ericsson, CommScope Holding Company Inc., Transfix Inc., INRIX Inc., CloudMade Inc., Bluedot Innovation Inc., Navenio Inc., AiRISTA Flow, ALCATEL-LUCENT Enterprise SAS, Flybits Inc., HERE Global B.V., InnerSpace Pty Ltd, Localz Inc., Mapsted Corporation, Quuppa Inc., Navigine GmbH, Resonai Inc., Seldon Technologies Ltd.
What are the top industry trends projected to impact the location-based services market?
Major companies operating in the location-based services market are developing innovative products such as high precision tracking devices to sustain their position in the market. High precision tracking devices refer to advanced technological tools designed to accurately and reliably determine the location, movement, and sometimes other relevant data of objects or individuals with an exceptionally high degree of accuracy. For instance, in July 2023, Bad Elf LLC, a US-based computer hardware manufacturing company launched Bad Elf Flex Mini, a high-precision Bluetooth GNSS receiver designed for geospatial professionals. It offers a range of accuracy levels to suit different mapping needs, including an extreme mode for subfoot accuracy with RTK support. The device supports multiple satellite constellations for global coverage and uses Bluetooth to connect to smartphones and tablets. It features a long-lasting battery, a rugged design, and a companion app for iOS and Android. This product aims to provide a cost-effective and user-friendly solution for high-precision location data collection in challenging field conditions.
What are the major regional insights for the location-based services market, and which region holds the top position?
The countries covered in the location-based services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Location-Based Services Market Report 2025 Offer?
The location-based services market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
The location-based services refer to software-based services for mobile devices that are to provide information on a location. These services are based on the location of a mobile user as determined by the device’s geographical location and use real-time geodata from a smartphone to provide information, entertainment, or security. Location-based services use the device location for the information and are applicable in areas such as directions, local advertisements, and local news.
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