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At what pace is the sexual wellness market growing, and what is its estimated value?
The sexual wellness market size has grown strongly in recent years. It will grow from $47.27 billion in 2024 to $51.56 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to changing societal attitudes towards sex and sexual health, growing emphasis on overall health and well-being, improved sexual education, and acceptance of sexual wellness products and practices.
The sexual wellness market size is expected to see strong growth in the next few years. It will grow to $72.32 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to the rising prevalence of STDs, greater acceptance and open discussions about sexuality, expanding product variety, increased online shopping and discreet purchasing options, and improved marketing strategies. Major trends in the forecast period include the integration of IoT technology, smart sex toys, the use of VR technology to create immersive sexual experiences, and AI-powered sex toys.
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What are the top drivers to the rising demand in the sexual wellness market?
The increasing prevalence rate of sexually transmitted diseases is expected to propel the growth of the sexual wellness market going forward. A sexually transmitted disease is an infection transmitted through sexual contact caused by bacteria, viruses, or parasites. The prevalence rate of sexually transmitted diseases (STDs) is increasing due to factors such as high-risk sexual behaviors and a lack of awareness about transmission and prevention methods. Sexual wellness fosters a proactive approach to sexual health, empowering individuals to make informed decisions and adopt behaviors that minimize the risk of STDs while promoting overall well-being. For instance, in June 2024, according to GOV.UK, a UK-based government website, in 2023, there were 401,800 new diagnoses of sexually transmitted infections (STIs), marking a 4.7% increase from the 383,789 cases reported in 2022. Therefore, the increasing prevalence rate of STDs is driving the growth of the sexual wellness market.
How is the sexual wellness market segmented?
The sexual wellness market covered in this report is segmented –
1) By Product: Antifungal Agents, Sex Toys Or Vibrators, Condoms And Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products
2) By Packaging Type: Blister Packs, Bottles And Dispensers, Clamshell Packaging, Tubes, Cardboard Boxes, Jars, Sachets, Pump Bottles
3) By Consumer Orientation: Men, Women
4) By Distribution Channel: Modern Trade, Convenience Stores, Departmental Stores, Specialty Stores, Mono Brand Stores, Online Retailers, Drug Stores
Subsegments:
1) By Antifungal Agents: Topical Antifungal Creams, Oral Antifungal Medications
2) By Sex Toys Or Vibrators: Vibrators, Dildos, Couples’ Toys, Wearable Sex Toys
3) By Condoms and Female Contraceptives: Male Condoms, Female Condoms, Contraceptive Sponges, Contraceptive Films
4) By Personal Lubricants: Water-Based Lubricants, Silicone-Based Lubricants, Oil-Based Lubricants
5) By Erotic Lingerie: Bodysuits, Teddies, Babydolls and Chemises, Corsets and Bustiers
6) By Pregnancy Testing Products: Home Pregnancy Test Kits, Digital Pregnancy Tests, Ovulation Test Kits
7) By Other Sexual Wellness Products: Intimate Wash Products, Libido Enhancers, Delay Sprays Or Gels, Fertility Supplements
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Who are the top competitors in the sexual wellness market?
Major companies operating in the sexual wellness market are Reckitt Benckiser Group plc, Okamoto Industries Inc., LELO, Mankind Pharma, Doc Johnson Enterprises, Karex Berhad, Tenga Co. Ltd., California Exotic Novelties LLC, Veru Inc., Blush Novelties Inc., OhMiBod LLC, LifeStyles Healthcare Pte. Ltd., AdvaCare Pharma, BioFilm Inc., Pjur Group Luxembourg S.A., Wicked Sensual Care, HLL Lifecare Limited (HLL), Church & Dwight, Bijoux Indiscrets SL, CC Wellness, Hot Octopuss, Satisfyer (EIS GmbH), Womanizer Group Management GmbH, Humanwell Group
What significant trends should we anticipate in the sexual wellness market over the forecast period?
Major companies operating in the sexual wellness market are focusing on developing innovative sexual wellness products, such as desire-boost gummies, to meet the growing consumer demand that enhances pleasure and intimacy. Desire boost gummies are dietary supplements marketed to improve libido or sexual desire, containing ingredients like vitamins, minerals, herbal extracts, and amino acids known to support sexual health and vitality. For instance, in November 2023, Setu Nutrition Private Limited, an India-based provider of modern nutritional supplements, launched a new line of sexual wellness gummies named Desire Boost gummies to cater to the growing demand for natural solutions promoting sexual health and vitality in collaboration with MyMuse, an India-based personal wellness brand. The gummies are formulated with a blend of clinically-backed, plant-derived ingredients like Ashwagandha, Gokshura, Korean Ginseng, Shatavari, L-Arginine, and L-Citrulline. The convenient and delicious gummies are caffeine-free, GMO-free, and free of side effects, making them suitable for daily use.
Which regional trends are influencing the sexual wellness market, and which area dominates the industry?
North America was the largest region in the sexual wellness market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Sexual Wellness Market Report 2025 Offer?
The sexual wellness market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Sexual wellness refers to the overall state of physical, emotional, mental, and social well-being related to sexuality. It encompasses various aspects such as sexual health, satisfaction, and relationships, emphasizing both the absence of disease and the presence of positive, respectful, and fulfilling experiences in sexual interactions and relationships.
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