What is the current size and annual growth rate of the marketing analytics market?
The marketing analytics market size has grown rapidly in recent years. It will grow from $5.35 billion in 2024 to $6.23 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability.
The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $11.61 billion in 2029 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.
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Which industry factors have accelerated the marketing analytics market’s expansion?
The expansion of e-commerce and online retailing is expected to propel the growth of the marketing analytics market going forward. E-commerce and online retailing refer to the buying and selling goods and services over the Internet. The expansion of e-commerce and online retailing is driven by increased internet penetration, convenience, and changing consumer shopping preferences. E-commerce and online retailing leverage marketing analytics to analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for better targeting and engagement. For instance, according to the United States Census Bureau, a US-based government agency, total e-commerce sales in 2023 were $1,118.7 billion, an increase of 7.6% from 2022. Therefore, the expansion of e-commerce and online retailing is driving the growth of the marketing analytics market.
What are the primary segments of the marketing analytics market?
The marketing analytics market covered in this report is segmented –
1) By Deployment: Cloud, On-Premises
2) By Application: Online marketing, Content marketing, E-Mail marketing, Other Applications
3) By End User: Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End Users
Subsegments:
1) By Cloud: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premises: Single-Tenant Systems, Multi-Tenant Systems
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Marketing Analytics Market Research And Industry Analysis Report 2025
Which firms are leading the marketing analytics market?
Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap
Which market trends are set to define the future of the marketing analytics market?
Major companies operating in the marketing analytics market are developing advanced solutions such as Analytic Edge Qube software as a service (SaaS) platforms to enhance data-driven decision-making and optimize marketing strategies. Analytic Edge Qube empowers marketers with scalable and accessible tools for streamlined data analysis, improving marketing analytics efficiency and insights. For instance, in January 2024, Analytic Edge, a Singapore-based marketing analytics solution provider, launched Analytic Edge Qube, a software as a service (SaaS) platform that integrates a range of solutions such as demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. This comprehensive suite equips marketers with the tools to enhance marketing effectiveness and maximize return on investment (ROI). With highly automated, user-friendly, and no-code interfaces, the platform allows companies and brands to internalize the marketing analytics without requiring in-house data scientists or statistics experts.
Which geographic trends are shaping the marketing analytics market, and which region has the highest market share?
North America was the largest region in the marketing analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Marketing Analytics Market Report 2025 Offer?
The marketing analytics market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Marketing analytics refers to the practice of measuring, managing, and analyzing marketing performance to maximize the effectiveness and efficiency of marketing campaigns and activities. It involves various quantitative and qualitative techniques to evaluate marketing campaigns, channels, and strategies, focusing on customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling.
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Marketing Analytics Market Research And Industry Analysis Report 2025
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