The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $12.72 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement
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Scope Of Marketing Automation Software Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Marketing Automation Software Market Overview
Market Drivers –
The growth of digital marketing channels is expected to propel the growth of the marketing automation software market going forward. Digital marketing channels refer to businesses’ various online platforms, tools, and techniques to promote their products or services, engage with their target audience, and drive conversions. Digital marketing channels are growing due to the widespread adoption of internet-connected devices, such as smartphones and computers, which has increased global internet penetration, providing businesses access to larger online audiences. Marketing automation software streamlines repetitive tasks, such as email campaigns and social media posts, enhancing efficiency in digital marketing channels and enabling targeted personalized user interactions. For instance, according to the Interactive Advertising Bureau (IAB), a US-based advertising business organization, digital advertisement (ad) revenues grew by 35.4%, almost three times more than the 12.2% growth in 2021. Therefore, the growth of digital marketing channels drives the growth of the marketing automation software market.
Market Trends –
Major companies operating in the marketing automation software market are focusing on developing advanced technology, such as marketing automation integration solutions, to gain a competitive edge in the market. A marketing automation integration solution refers to the process of combining and connecting different marketing tools, platforms, or software applications to streamline and automate various marketing tasks and processes. For instance, in January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. With the help of these recently released connectors, organizations and charities may use HubSpot’s marketing automation tools to develop compelling marketing campaigns and communications using the YourMembership association management system or the Raiser’s Edge NXT donor management system.
The marketing automation software market covered in this report is segmented –
1) By Deployment: Cloud-based Deployment, On-premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user Verticals
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Regional Insights –
North America was the largest region in the marketing automation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.
Table of Contents
1. Executive Summary
2. Marketing Automation Software Market Report Structure
3. Marketing Automation Software Market Trends And Strategies
4. Marketing Automation Software Market – Macro Economic Scenario
5. Marketing Automation Software Market Size And Growth
…..
27. Marketing Automation Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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