Marketing Research And Analysis Services Global Market Worth $15.64 Billion By 2028 Rapid Growth Predicted CAGR of 2.9% | Gartner, Inc., INTAGE Inc., GlobalData PLC, Global Vox Populi, Kantar IMRB

Overview and Scope
Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company’s marketing efforts to determine how effective they are.

Sizing and Forecast
The marketing research and analysis services market size has grown steadily in recent years. It will grow from $13.57 billion in 2023 to $13.97 billion in 2024 at a compound annual growth rate (CAGR) of 3.0%. The growth in the historic period can be attributed to rise in research and development (r&d) investments, strong economic growth in emerging markets, increased internet penetration, increase in consumption of big data and rapid urbanization.

The marketing research and analysis services market size is expected to see steady growth in the next few years. It will grow to $15.64 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to increase in digitalization, increase in data driven businesses, increasing focus on customer satisfaction and increasing demand for sampling. Major trends in the forecast period include leveraging artificial intelligence for efficient, accurate and low-cost data collection, adopting agile market research methodologies to generate faster actionable data and insights, investing in virtual reality technology to understand customers’ decision-making process, focusing on innovative and advanced sampling techniques and methods, adopting micro surveys, to garner quick, real-time insights from respondents, adopting longitudinal research and tracking, focusing on social listening and leveraging blockchain to increase participation rates, improve quality and to address privacy concerns.

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Segmentation & Regional Insights
The marketing research and analysis services market covered in this report is segmented –
1) By Type: Quantitative Research, Qualitative Research
2) By Research Source: Primary Research, Secondary Research
3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries

North America was the largest region in the marketing research and analysis services market in 2023. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research helps companies to understand their target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for their business, and redefine business strategies to improve the performance of the business.

Key Industry Players
Major companies operating in the marketing research and analysis services market report are Gartner, Inc, Nielsen Holdings PLC, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS , Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte Ltd, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., Ltd, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy

The marketing research and analysis services market report table of contents includes:
1. Executive Summary

Marketing Research And Analysis Services Market Characteristics
Marketing Research And Analysis Services Market Trends And Strategies
Marketing Research And Analysis Services Market – Macro Economic Scenario
Global Marketing Research And Analysis Services Market Size and Growth

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Global Marketing Research And Analysis Services Market Competitive Benchmarking
Global Marketing Research And Analysis Services Market Competitive Dashboard
Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market
Marketing Research And Analysis Services Market Future Outlook and Potential Analysis
Appendix

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