The Marketing Research And Analysis Services Global Market Report 2023 by The Business Research Company, provides marketing research and analysis services market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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According to The Business Research Company’s Marketing Research And Analysis Services Global Market Report 2023, the market size will grow from $73.19 billion in 2022 to $75.78 billion in 2023 at a compound annual growth rate (CAGR) of 3.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size marketing research and analysis services is expected to grow to $86.49 billion in 2027 at a CAGR of 3.4%.
The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals.
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The marketing research and analysis services market is segmented:
1) By Type: Quantitative, Qualitative, Primary, Secondary
2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise
Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behaviour patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.
The marketing research and analysis services market report table of contents includes:
1. Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
…………….
20. Company Profiles
21. Key Mergers and Acquisitions
22. Opportunities And Strategies
23. Marketing Research And Analysis Services Market, Conclusions And Recommendations
24. Appendix
Top Major Players:
Nielsen, Kantar
Ipsos
GfK
Westat Inc.
Gartner
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