The Business Research Company’s report on the Printed Signage Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the printed signage industry?
The increasing focus of the retail industry on advertising is expected to propel the growth of the printed signage market. The retail industry refers to all businesses that offer products and services to consumers. Advertising refers to the various channels and methods used by retailers to promote their products, services, and brands to attract customers and drive sales. Printed signage is a widely used and effective advertising tool in the retail industry. It allows retailers to communicate their brand message, highlight products or promotions, and create an appealing shopping environment. For instance, in 2023, according to Amazon, a US-based e-commerce company, advertising and other promotional costs to market their products and services are expensed as incurred and totaled $16.9 billion, $20.6 billion, and $20.3 billion in 2021, 2022, and 2023, respectively. Therefore, the increasing focus of the retail industry on advertising is driving the printed signage market.
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What is the estimated market size of the printed signage sector by 2029, based on current forecasts?
The printed signage market size has grown marginally in recent years. It will grow from$36.82 billion in 2024 to $37.46 billion in 2025 at a compound annual growth rate (CAGR) of 1.7%. The growth in the historic period can be attributed to traditional advertising demand, retail and point-of-sale displays, event marketing and sponsorship, corporate branding needs, wayfinding, and informational signage
The printed signage market size is expected to see steady growth in the next few years. It will grow to “$42.43 billion in 2029 at a compound annual growth rate (CAGR) of 3.2%. The growth in the forecast period can be attributed to customization and personalization trends, e-commerce and online retail promotion, sustainable and eco-friendly practices, integration with digital technologies, event branding, and experiential marketing. Major trends in the forecast period include exploration of 3d printing for signage, integration of augmented reality (AR) in signage design, focus on indoor air quality in signage materials, growth in demand for wayfinding signage, application of artificial intelligence (AI) in content optimization.
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Who are the top players in the printed signage market?
Major companies operating in the printed signage market include Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, RGLA Solutions Inc., Mactac LLC, Accel Group, AJ Printing & Graphics, Daybrazil SA, Design Communications Ltd., Crawford Industries L.L.C., Neenah Inc., RJ Courtney LLC, Midwest Sign & Screen Printing Supply Co., Fastsigns International Inc., Sabre Digital Creative, NPS Holdings, The Sign Authority Inc., Vista Print
What are the major trends in the printed signage market?
Product innovation is a key trend gaining popularity in the printed signage market. Major companies operating in the printed signage market are developing innovative products to strengthen their position in the market. For instance, in September 2024, Seiko Epson Corporation, a Japan-based electronics company, introduced the SureColor SC-S9100, a 64-inch signage printer aimed at enhancing the capabilities of sign-makers and print professionals. The SC-S9100 delivers high-quality outputs for applications such as billboards, vehicle wraps, wallpapers, and point-of-sale displays. It offers a 9% productivity boost over its predecessor, the SC-S80600 while maintaining a print resolution of 1,440 x 1,440 DPI. Key features include a user-replaceable PrecisionCore Micro TFP printhead for reduced maintenance downtime and an improved drying system that prevents smudging by curing prints before they reach the take-up reel. Additionally, the SC-S9100 supports the Epson Cloud Solution Port (ECSP), enabling remote monitoring and management of printing operations.
Which geography holds the highest printed signage market share?
North America was the largest region in the printed signage market in 2024. The regions covered in the printed signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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How do different segments contribute to the overall expansion of the printed signage market?
The printed signage market covered in this report is segmented –
1) By Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types
2) By Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies
3) By Application: Indoor, Outdoor
4) By End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals
Subsegments:
1) By Banner And Backdrop: Indoor Banners, Outdoor Banners, Event Backdrops
2) By Corporate Graphics: Office Branding, Corporate Event Signage, Conference Room Graphics
3) By Exhibitions: Trade Show Booths, Exhibition Stands, Product Displays
4) By Trade Shows: Booth Signage, Interactive Displays, Information Kiosks
5) By Backlit Displays: Lightbox Signage, LED Backlit Displays, Fabric Backlit Displays
6) By Point Of Purchase Display: Countertop Displays, Shelf Talkers, Floor Stands
7) By Billboards: Static Billboards, Digital Billboards, Mobile Billboards
8) By Other Types: Window Graphics, Vehicle Wraps, Wall Murals
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How is the printed signage market defined?
Printed signage refers to any type of visual display or communication that is created by printing images, text, or graphics onto a physical substrate. The process of creating printed signage typically involves designing the content using graphic design software and then printing it onto a suitable material.
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