How is the Matcha Market Size Expected to Grow in the Coming Years?
In recent years, the matcha market size has demonstrated rapid growth from $3.84 billion in 2024 to an estimated $4.24 billion in 2025, marking a compound annual growth rate (CAGR) of 10.3%. This historic growth can be attributed to increased awareness and popularity, rising consumer demand, the availability of affordable matcha alternatives, increased use in the food processing industry, and an uptick in the beverage sector application.
Moving forward, the matcha market size is anticipated to continue its upward trajectory, swelling to $6.48 billion in 2029 at a CAGR of 11.2%. This forecasted growth is driven by global industrialization, economic growth, and an increase in personal care usage. Moreover, rising health consciousness and a growing interest in all-natural ingredients play a significant role. Future market trends include innovative market strategies, innovations in packaging materials, sustainable and eco-friendly practices, the use of automation and advanced processing techniques, and new product launches.
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What are the Drivers for Matcha Market Growth?
A key driver propelling the matcha market forward is the rising demand for food and beverages. As consumable substances to provide nourishment, sustenance, and satisfaction, these products play a key role in many people’s lives. Also, matcha has gained significant popularity in the food and beverage sector due to its unique flavor, beautiful color, nutritional value, and cultural significance. For instance, according to a 2022 report by Common Thread Collective, global sales of food and beverages hit $435.3 billion in 2021, expected to climb to $506 billion in 2022 and further to $857 billion by 2025. Therefore, this escalating demand for food and beverages is propelling matcha market growth.
What are the Segments of the Matcha Market?
• By Product: Regular, Flavored
• By Form: Powder, Liquid
• By Grade: Café, Ceremonial, Classic, Culinary
• By Distribution Channel: Hypermarket And Supermarket, Specialty Retail Stores, Online Retail Stores, Other Distribution Channels
• By Application: Regular Tea, Matcha Beverages, Food, Personal Care, Other Applications
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Which Companies are Leading the Matcha Market?
Major companies operating in the matcha market include Nestle S.A., Unilever PLC, Starbucks Corporation, McCormick and Company Inc., ITO EN Ltd., The Hain Celestial Group Inc., Akira Matcha, The Republic of Tea, Clearspring Ltd., The AOI Tea Company LLC, Green Foods Corporation, Marukyu-Koyamaen Co. Ltd., Two Hills Tea, Tea Spot Inc., Foodchem International Corporation, Tenzo Tea Inc., Aiya Co. Ltd., My Matcha Life Products Inc., Encha Ceremonial Grade, Grace Matcha, Matchaful, Breakaway Matcha, Kettl, Matchaeologist, MatchaBar, MatchaKari.
Which Trends are Emerging in the Matcha Market?
Product innovations are a key trend gaining popularity in the matcha market. Major players in the market are focused on developing innovative products to strengthen their position, such as Aiya Co Ltd. In 2022, the company introduced an organic ceremonial matcha-infused Japanese green tea line, offering a unique and delightful taste profile.
Which Regions are Leading in the Matcha Market?
The largest region in the matcha market in 2024 was Asia-Pacific, with North America poised to be the fastest-growing region in the forecast period. Additionally, the report covers the following regions: Western Europe, Eastern Europe, South America, Middle East, and Africa.
What Does The Matcha Global Market Report 2024 Report 2025 Offer?
Matcha is a powdered green tea, finely ground from high-quality shade-grown tea leaves that are carefully harvested, steamed, dried, and stone-ground into a fine powder. It’s used in lattes, beverages, cooking, personal care products. Therefore, the Matcha Global Market Report 2024 research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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