Meal kit delivery services are subscription-based businesses that deliver pre-portioned ingredients and recipes directly to customers’ homes. These services aim to simplify meal preparation by providing all the necessary components and instructions to cook meals at home. Meal kit delivery services offer convenience, variety, and the opportunity to cook at home without the hassle of meal planning and grocery shopping.
Sizing and Forecast
The meal kit delivery services market size has grown rapidly in recent years. It will grow from $22.05 billion in 2023 to $26.22 billion in 2024 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to increase in the demand for healthy food, the adoption of eco-friendly packaging materials, the increased preference of consumers for online ordering, economic growth, and the increasing appeal of online grocery shopping.
The meal kit delivery services market size is expected to see rapid growth in the next few years. It will grow to $53.02 billion in 2028 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to the growing use of packaged meals, increased customization options, rising preference for healthy foods, increasing preference of consumers for online ordering, and rising ready-to-cook food. Major trends in the forecast period include technological innovations, innovation in packaging, integration of AI and machine learning, tech integration and meal planning tools, and innovative products and technologies.
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Segmentation & Regional Insights
The meal kit delivery services market covered in this report is segmented –
1) By Type: Ready-To-Cook, Ready-To-Eat
2) By Meal Type: Non-Vegetarian, Vegetarian, Vegan
3) By Distribution: Store, Non-Store
4) By Application: Household, Office, Other Applications
North America was the largest region in the meal kit delivery services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the meal kit delivery services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising preference for healthy foods is expected to propel the growth of the meal kit delivery service market going forward. Healthy foods are those that provide essential nutrients to support overall health and well-being while also promoting optimal physical and mental functioning. The preference for healthy foods is increasing due to the growing wellness movement, the emphasis on preventative healthcare, and rising health consciousness. Meal kit delivery services promote consumers’ preference for healthy foods by bridging the gap between convenience and health, making it easier for people to adopt and maintain healthier eating habits. For instance, in July 2022, according to the 2022 Food and Health Survey among 1,005 Americans ages 18 to 80 by The International Food Information Council (IFIC), a US-based nonprofit organization in the food and beverage sector, in 2022, 52% of Americans followed a specific diet or eating pattern, up from 39% in 2021. Further, the top choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). Therefore, the rising preference for healthy foods is driving the growth of the meal kit delivery service market.
Key Industry Players
Major companies operating in the meal kit delivery services market are HelloFresh SE, Plated, ButcherBox OpCo LLC, Home Chef Coop Private Limited, Blue Apron Holdings Inc., Sun Basket, Gousto, Riverford Organic Veg Box Delivery, Daily Harvest Inc., ABEL and COLE LIMITED., Dinnerly, Sakara Life, Mindful Chef, Territory Foods, Allplants Ltd., Diet-To-Go, Gobble Inc., Purple Carrot, Chefmarket, Fresh Fitness Food Limited, Marley Spoon Inc., Snap Kitchen LLC, Zitronengras Kochhaus GmbH, Middagsfrid, PeachDish
The meal kit delivery services market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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